Find a trusted UK business
Every listing is checked against public records where possible, ranked on real signals, and structured so the AI assistants people now ask first can read it. No sign-up, no lead forms. Just the businesses.
What do you need?
Search by trade or business type, and where you are. We only show real, checkable businesses.
Browse everything without an account. We never sell your search as a lead.
Browse by category
Every category shows its real size. Small and honest beats big and vague.
Electricians28 listedNICEIC and Part P shown where the business states them, across Leeds, Manchester and Birmingham.
Plumbers55 listedGas Safe is a legal requirement for gas work. We tell you what to check.
Roofers45 listedThe most distrusted trade. Real signals only, no invented reviews.
Builders6 listedExtensions, lofts and general building, starting in Leeds.
Accountants33 listedICAEW, ACCA and AAT credentials shown where held.
Home care162 listedCQC-registered home care in Leeds, Bradford and Wakefield, register linked on every listing.
Dentists6 listedGDC-registered practices, private and NHS.
Interior designers8 listedDesign studios, starting in the East Midlands.
Solicitors12 listedSRA-regulated firms, checked at Companies House.
Vets12 listedIndependent practices, not corporate chains.
Architects12 listedRIBA chartered practices for homes and extensions.
Estate Agents6 listedIndependent agents and letting agents, checked at Companies House.
Mortgage Advisers6 listedBrokers and advisers. Always check FCA authorisation yourself.
Garages14 listedMOT testing, servicing and repairs.
Marketing agencies1 listedSEO, AI search and social media. Get scope and fees in writing.
Cleaners16 listedDomestic and commercial cleaning firms.
The Whito checks
What we look at before a business appears, and what “Verified” actually means.
Built for AI search
More people ask ChatGPT, Gemini or Google a question before they ever see a results page. Every Whito listing is published with structured data, verified key facts and plain FAQs, so AI assistants can read it and cite it. Our own research found the three big engines agree on the best local tradesperson just 8% of the time, because there is no trusted source to cite. We are building that source.
A few to start with
A hand-picked sample. Not a paid slot and not a ranking.
Run a business?
List free and get a Whito profile that people and AI assistants can read. There is nothing to buy.
How it works
Search or browsePick a category and city, or search for what you need. Everything is open, no account needed.
Compare real signalsCompany records, registrations, years trading and what to check before you book, on every profile.
Contact directlyCall or visit the business’s own website. We are not a middleman and we do not sell your enquiry.
Common questions
How are businesses ranked on Whito?
On verifiable signals: Companies House records, registration schemes such as NICEIC and Gas Safe, and years trading. Reviews and star ratings play no part. Verified businesses appear first, then listings are ordered alphabetically. Position is never for sale.
Do businesses pay to appear here?
No. Listing is free and most businesses are added from public information before they have done anything. There is no paid listing tier and no paid profile feature, and paying cannot change where a business appears. You can read exactly how we make money on our How we make money page.
Are these businesses vetted?
Listings marked “Unclaimed” come from public information and have not been independently checked, though where we could confirm a firm at Companies House its profile says so. When a business claims its listing we confirm its details and a working contact, and mark it “Verified”. We never publish invented reviews or star ratings.
How do I get my business listed?
Use the List your business page. A basic listing is free: we confirm your details and a working contact, then publish your profile with the structured data AI assistants can read.
What does “built for AI search” mean?
Every listing is published with schema.org structured data, verified key facts and plain-English FAQs, and the site publishes an llms.txt index. That makes listings readable and citeable by AI assistants such as ChatGPT, Gemini and Perplexity, which more people now ask before they search.