WHITO GLOSSARY · MEASURED DEFINITIONS
Checking the businesses AI engines recommend against official registers. It catches decay: of 16 AI-recommended UK firms whose companies were dissolved or in liquidation, 7 were named again when the same engine was asked again.
The number: Dissolved Companies Still Recommended by AI.
What it means in practice
Engines do not retract. A recommendation earned once can outlive the business it names, which is why auditing the answers matters more than admiring them.
Run the questions buyers actually ask, log every name, and check each one against the register that governs it. Publish what you find; the gap is the story.
Whito stage: Any stage. Use it before you sign anything.
The numbers to hold onto
- 7 of 16 AI-recommended firms with dissolved or liquidated companies were named again on a repeat ask. Dissolved Companies Still Recommended by AI.
- 5.2% of names in a 728-name sample could not be verified as trading in the town named. AI-Recommended Businesses Unverifiable.
- The registers to check against are all public. UK Public Record Index.
Where to go next
Related: AI-invisible business, Answer engine optimisation (AEO), Generative engine optimisation (GEO)