WHITO GLOSSARY · MEASURED DEFINITIONS
Making your content the answer AI assistants give, not just a ranked link. Consistency is rare: two of three AI engines agreed on the best UK tradesperson in only 1 of 12 identical questions.
The number: How Accurate Are AI Business Recommendations.
What it means in practice
AEO gets sold as a new discipline with a new invoice. Mostly it is the old discipline done properly: one clear answer per page, with a number and a date, on a site machines can read.
Write pages that answer one question each, put the answer at the top, and give it a figure worth quoting. That is what the engines lift.
Whito stage: Build. Buy this once the foundations are set, not before.
The numbers to hold onto
- Two of three AI engines agreed on the best UK tradesperson in only 1 of 12 identical questions. How Accurate Are AI Business Recommendations.
- 69.5% of UK Google searches end without a click, which is why the answer now matters more than the ranking. SEO Spend and Zero-Click UK.
- Between 55% and 85% of firms AI engines name are named by only one engine. UK AI Search Statistics.
Where to go next
- How accurate AI recommendations really are
- Check whether AI can see your business, free
- UK AI search statistics, 55 dated figures
Related: Generative engine optimisation (GEO), AI citation, AI visibility