Last Updated on July 24, 2026
Homeowners cannot judge your wiring. So they judge your website instead.
It is not fair, but it is how the work gets allocated. The electrician with the checkable registration number and a clear page for each job wins the enquiry over the better electrician with a Facebook page from 2019.
New to all this? Start with our full guide to how to start a website for your UK business, then come back here for the electrician specifics.
The mistake most electricians make
They build one page that says “all electrical work undertaken” and wonder why it never ranks for anything.
Nobody searches for “all electrical work”. They search for “EICR certificate Bolton”, “fuse board replacement cost”, “EV charger installer near me”. Each of those is a different customer, a different job value, and a different page.
One generic page competes with every electrician in Britain. Five specific pages compete with the three other local sparks who bothered.
What an electrician website costs in 2026
Do it yourself. Wix from around £9 a month or Squarespace from around £12 a month billed annually. WordPress hosting on Hostinger starts near £3 a month on the first term, renewing at roughly triple that. A .co.uk domain is £7 to £15 a year, often free in year one. Year one total: £120 to £250.
A freelancer build. £800 to £3,000, with most solid trade sites landing between £1,200 and £2,000, plus £100 to £300 a year in running costs. The right choice if you want the job-type structure below done properly first time.
An agency. £2,500 to £10,000. Overkill for a sole trader or small firm. That money is better spent on the certifications and tools that let you charge more per job.
Against that, the typical directory habit costs £70 to £150 a month before a single lead, plus per lead fees on top. Two years of that buys the best freelancer site twice over, and at the end of it you own nothing.
How to structure it: one page per job type
Build a short page for each service you actually want more of:
EICRs. Landlords need one every five years and search for exactly this. A typical EICR runs £150 to £300, so state your price or your from price. Landlords with five properties are repeat customers, and they book the electrician who makes it easy.
Consumer unit replacements. One of the most common jobs and one of the most commonly overpriced, which means a clear honest page stands out. Most jobs land around £480 to £550.
Rewires, sockets, fault finding. Whatever fills your week.
EV chargers, if you are certified. Growing search demand, higher job values, and most local competitors still have no page for it.
On every page: your NICEIC or NAPIT registration number written out, not just the logo, because people can check the registers and increasingly do. Your towns, named. Your number, click to call. A review or two from that job type.
What to skip at the Start stage
No blog, no chatbot, no £300 a month SEO retainer before the five job pages exist. And do not pay anyone to “manage your Google listing” as a monthly service. Claiming and filling in your free Google Business Profile takes an hour and matters more than the website itself for “near me” searches.
The takeaway
Spend £150 to £250 doing it yourself or £1,200 to £2,000 doing it once and properly. Then apply the only test that matters: if a landlord searches your town plus EICR tonight, is there a page with your registration number, your price and your phone number waiting for them?
If not, that job went to whoever had one.
Where does the website sit in the bigger picture? See Start, Build, Scale for electricians. And if you want a straight answer on what to fix first, Whito’s Whito Pro is free.
Read next
How to start a website for your UK business in 2026. What it costs, whether you need one at all, what it must contain, and the order to do it in.
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