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Key facts
- Trading name
- Home Instead
- Registered company
- Home Instead Limited
- Company number
- 05564869 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- homeinstead.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 05564869, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 05564869, read on 6 November 2026. See the register entry
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Run the free Visibility Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
How home care agencies compare
7,078 of 14,509 home care agencies had no website recorded on the CQC register (48.8%).
CQC file dated 26 August 2026, analysed 30 August 2026. Read the study and its method.
This is a figure about the sector from Whito research. It says nothing about Home Instead itself.
Run a CQC-registered service? Check that your entry on the CQC register holds your website address. It is a short admin job with the CQC, and the register is one of the sources AI assistants and comparison sites read. Run the free Visibility Check.
About Home Instead
Home Instead is scored on Whito's UK Care Homes and Home Care marketing leaderboard, ranked 5 of 10 with 5.1 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you choose
This listing is compiled from the CQC register and public sources, so confirm these directly with the provider before arranging care. To correct or remove this listing, email hello@whito.co.uk and we will action it within two working days.
- Check the provider’s registration and latest inspection rating on the Care Quality Commission website. Whito links each provider’s CQC page and does not display ratings.
- Ask for a written care plan, and a clear breakdown of hourly rates, visit lengths and any minimum hours, before care starts.
- Ask how carers are recruited, trained and DBS checked, and who covers when a regular carer is away.
- Ask for the complaints procedure. If something cannot be resolved, the Local Government and Social Care Ombudsman handles complaints about adult social care.
Marketing scorecard
Home Instead is scored on the Whito Care Homes & Home Care leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 5 of 10
Overall 5.1/10 against an industry average of 4.8 on the Care Homes & Home Care marketing leaderboard. Read 22 October 2026.
- Social6 avg 4.6Social: 6 out of 10, industry average 4.6
- Website7 avg 6.3Website: 7 out of 10, industry average 6.3
- Email2 avg 0.6Email: 2 out of 10, industry average 0.6
- SEO5 avg 5.2SEO: 5 out of 10, industry average 5.2
- Paid10 avg 9.0Paid: 10 out of 10, industry average 9.0
- Reviews2 avg 3.3Reviews: 2 out of 10, industry average 3.3
- Brand4 avg 4.4Brand: 4 out of 10, industry average 4.4
Marketing strengths
- Social 6/10 (industry 4.6). Links to Facebook, LinkedIn, Instagram, YouTube and X, five platforms in all.
- Email 2/10 (industry 0.6). A 'Sign up to our newsletter' link on the homepage; no account or app seen.
- Paid 10/10 (industry 9.0). Google Ads Transparency Centre, UK, last 30 days, by domain homeinstead.co.uk: about 3,000 ads. Meta Ad Library, UK, active ads from 43 Home Instead office pages: 73 loaded.
Marketing weaknesses
- Reviews 2/10 (industry 3.3). Trustpilot 3.2 from 187 reviews, with no company reply on the latest 20.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Reviews: Helping Hands scores 9/10 here. Trustpilot 4.7 from 5,336 reviews, with a company reply on 16 of the latest 20.
Whito’s verdict
Home Instead scores 5.1. Its cost page gives worked weekly examples, such as £231 a week for seven hours of personal care and £490 a week for 14 hours of dementia care, which earns a website score of 7. Paid scores 10, with about 3,000 Google ads and 73 Meta ads loaded from 43 local Home Instead office pages. Social scores 6 for five platforms. Reviews are the gap at 2: Trustpilot shows 3.2 from 187 reviews, with no reply on the latest 20. Many families review home care on homecare.co.uk, but the Trustpilot profile is the one any customer can find.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, LinkedIn, Instagram, YouTube and X, five platforms in all.
- Website 7: A care cost page with worked weekly examples (£231 a week for seven hours of personal care, £490 a week for 14 hours of dementia care) and local office sites; no registration number shown on the national site.
- Email 2: A 'Sign up to our newsletter' link on the homepage; no account or app seen.
- SEO 5: 1 of 10 UK web searches returned homeinstead.co.uk in the top ten ('dementia care at home UK'), plus credit for an advice and support library.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain homeinstead.co.uk: about 3,000 ads. Meta Ad Library, UK, active ads from 43 Home Instead office pages: 73 loaded.
- Reviews 2: Trustpilot 3.2 from 187 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Home care your way'); no long-running asset, named people or three recent news mentions found.
See Home Instead on the Care Homes & Home Care leaderboard · Listed above: Helping Hands (5.3) · Listed below: Barchester (4.7) · Compare with rivals
History and method
Score history. Home Instead was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Home Instead cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
Run Home Instead?
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Claim this listing
Confirm your details free. To correct or remove a listing, email hello@whito.co.uk.
Claim Home InsteadThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before arranging care. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
Contains Care Quality Commission information licensed under the Open Government Licence v3.0. The CQC website is the source of truth for current registration and inspection ratings; Whito checks register data periodically and does not display ratings.
