WHITO GLOSSARY · MEASURED DEFINITIONS
Whether AI engines name your business when buyers ask for recommendations. It is engine-specific: across six professions Whito tested, between 55% and 85% of the firms named were named by only one engine.
The number: UK AI Search Statistics.
What it means in practice
Owners assume the engines either know them or do not. In practice each engine holds a different list, so you can be ChatGPT’s answer and invisible everywhere else.
Test the engines with real buying questions for your trade and town, then fix what they cannot see: the site, the structured data, the registers you should be on.
Whito stage: Build. Buy this once the foundations are set, not before.
The numbers to hold onto
- Across six professions, 55% to 85% of firms named were named by only one engine. UK AI Search Statistics.
- Google AI Mode named 734 businesses across 160 answers in 20 UK towns. UK AI Visibility Index.
- 5.2% of AI-named businesses could not be verified as trading in the town named. AI-Recommended Businesses Unverifiable.
Where to go next
Related: Google AI Mode, Zero-click search, AI recommendation