WHITO GLOSSARY · MEASURED DEFINITIONS
Google’s conversational search tab that answers instead of listing links. Asked for trustworthy tradespeople in 20 UK towns, it named 734 businesses across 160 answers, with Checkatrade behind 50 of the 60 trade answers.
The number: UK AI Visibility Index.
What it means in practice
AI Mode answers with names, and it leans hard on a small set of sources. If those sources do not carry you, the answer is built without you.
Find out which sources sit behind the answers in your trade, and be present on the ones that are checkable: your own readable site, the registers, the directories that verify.
Whito stage: Build. Buy this once the foundations are set, not before.
The numbers to hold onto
- Checkatrade sat behind 50 of the 60 trade answers in Whito’s 20-town test. UK AI Visibility Index.
- A review platform sat behind 100% of roofing towns. UK AI Visibility Index.
- 38 of 728 names could not be verified against Companies House as trading in the town named. AI-Recommended Businesses Unverifiable.
Where to go next
- The UK AI Visibility Index, the full 20-town study
- Check what AI Mode says about you
- Get a checked, free directory listing
Related: Zero-click search, AI recommendation, llms.txt