WHITO GLOSSARY · MEASURED DEFINITIONS
A link another site gives you because your content deserves coverage, not because you paid for placement. A link from a UK digital PR campaign costs about £610 on average, against roughly £85 for a marketplace-bought link.
The number: UK Link Building Statistics.
What it means in practice
Owners hear that links matter and reach for the cheapest ones. Search engines noticed that trick years ago. The cheap link and the earned link are different products with the same name.
The reliable way to earn links is to publish something worth citing: original numbers, a dated study, a finding nobody else holds. That is why research is Whito’s engine.
Whito stage: Scale. This matters once the basics are already converting.
The numbers to hold onto
- An earned UK link costs about £610 through digital PR; a marketplace link about £85. UK Link Building Statistics.
- Published link menus run £60 to £380 a link. UK Link Building Costs.
Where to go next
Related: PR retainer, Brand identity, UGC