WHITO GLOSSARY · MEASURED DEFINITIONS
The designed system of logo, colours, type and guidelines a business presents. A professional UK logo costs roughly £500 to £3,000, a starter pack with guidelines £1,500 to £5,000, and a full identity £5,000 to £20,000.
The number: UK Branding and Design Costs.
What it means in practice
The mistake is buying a rebrand when the problem is the offer. New colours do not fix unclear positioning; they decorate it.
Get the words right first: who you serve, what you charge, why you. Then buy the identity that fits the business you actually are, at the tier you actually need.
Whito stage: Start. Get this right before spending on channels.
The numbers to hold onto
- A professional UK logo runs £500 to £3,000; a full identity £5,000 to £20,000. UK Branding and Design Costs.
- A starter pack with guidelines runs £1,500 to £5,000, the sensible middle for most small firms. UK Branding and Design Costs.
Where to go next
Related: UGC, Nano influencer, Fully loaded salary cost