WHITO GLOSSARY · MEASURED DEFINITIONS
User-generated content: customer-style photos and videos a brand commissions for its own channels rather than a creator’s audience. A UGC video for your own channels typically costs £50 to £250 in the UK.
The number: UK Influencer and UGC Rates.
What it means in practice
UGC gets confused with influencer marketing. You are not renting an audience; you are commissioning content that looks like a customer made it, to run on your own channels and ads.
Brief it like an ad: one product, one message, one action. Judge it by what it converts, not by how native it looks.
Whito stage: Build. Buy this once the foundations are set, not before.
The numbers to hold onto
- A UGC video for your own channels typically costs £50 to £250 in the UK. UK Influencer and UGC Rates.
- Nano creators charge about £20 to £150 a post if you do want their audience too. UK Influencer and UGC Rates.
Where to go next
Related: Nano influencer, Fully loaded salary cost, Email marketing ROI