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Key facts
- Trading name
- TRAD
- Registration
- Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified.
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- trad.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: no. No company number recorded
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Not checked. There is no company number on this listing.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About TRAD
TRAD (Altrad) is scored on Whito's UK Scaffolding marketing leaderboard, ranked 10 of 10 with 1.4 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before any work starts.
- Confirm the business holds the right registration or accreditation for the work, and that it is current.
- Get the quote in writing, and ask whether it includes parts, certification and VAT.
- Ask for proof of public liability insurance before work begins.
- Ask for any certificates relevant to the work once it is done.
Marketing scorecard
TRAD (Altrad) is scored on the Whito Scaffolding leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 10 of 10
Overall 1.4/10 against an industry average of 3.3 on the Scaffolding marketing leaderboard. Read 12 October 2026.
- Social0 avg 4.8Social: 0 out of 10, industry average 4.8
- Website4 avg 6.0Website: 4 out of 10, industry average 6.0
- Email0 avg 2.0Email: 0 out of 10, industry average 2.0
- SEO2 avg 2.0SEO: 2 out of 10, industry average 2.0
- Paid2 avg 2.8Paid: 2 out of 10, industry average 2.8
- Reviews0 avg 2.1Reviews: 0 out of 10, industry average 2.1
- Brand2 avg 3.6Brand: 2 out of 10, industry average 3.6
Marketing strengths
No channel is clearly above the industry average.
Marketing weaknesses
- Social 0/10 (industry 4.8). No social media links found on the homepage or the scaffolding page.
- Reviews 0/10 (industry 2.1). No Trustpilot profile found for trad.co.uk, checked 12 October 2026.
- Website 4/10 (industry 6.0). Scaffolding page with services and a brochure download; phone 08458 99 55 55 is the only contact, with no email, address or form (trad.co.uk/scaffolding).
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Social: Brandon Hire Station scores 6/10 here. Links to Facebook, Instagram, YouTube, X and LinkedIn, five platforms in all.
- Reviews: Brandon Hire Station scores 8/10 here. Trustpilot 4.3 from 11,778 reviews, with a company reply on 19 of the latest 20.
- Website: Brandon Hire Station scores 10/10 here. Online hire with prices on the page (a 3T aluminium scaffold tower at £40.00 a week, excluding VAT), order tracking and a branch finder.
Whito’s verdict
TRAD (Altrad) scores 1.4, the lowest of the ten. Website scores 4: Scaffolding page with services and a brochure download; phone 08458 99 55 55 is the only contact, with no email, address or form (trad.co.uk/scaffolding). SEO scores 2: 0 of 10 UK web searches returned trad.co.uk in the top ten. Social scores 0: no social media links found on the homepage or the scaffolding page. Email scores 0: no newsletter, offers signup or other email capture found on the pages read. It says 80% of its work is repeat business, and the newest awards shown are from 2017 and 2018.
The evidence behind the scores
Read 12 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 0: No social media links found on the homepage or the scaffolding page.
- Website 4: Scaffolding page with services and a brochure download; phone 08458 99 55 55 is the only contact, with no email, address or form (trad.co.uk/scaffolding).
- Email 0: No newsletter, offers signup or other email capture found on the pages read.
- SEO 2: 0 of 10 UK web searches returned trad.co.uk in the top ten.
- Paid 2: Google Ads Transparency Centre (UK, last 30 days) showed no ads for trad.co.uk; Meta Ad Library (UK) showed none naming the brand. Read 12 October 2026.
- Reviews 0: No Trustpilot profile found for trad.co.uk, checked 12 October 2026.
- Brand 2: Group CEO Des Moore named; no social presence, no clear homepage positioning line, no long-running asset and no three recent news mentions found.
See TRAD (Altrad) on the Scaffolding leaderboard · Listed above: Turner Access (2.1) · Compare with rivals
History and method
Score history. TRAD (Altrad) was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does TRAD cover?
Confirm the coverage area directly with the business.
Is TRAD registered?
Whito records: Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified. Registration can change, so confirm the current registration number with the relevant scheme before you book.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
Run TRAD?
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Claim TRADThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
