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Key facts
- Trading name
- Optical Express
- Registered company
- Optical Express Limited
- Company number
- SC161469 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- opticalexpress.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company SC161469, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company SC161469, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 3 November 1995. Company type: Private limited Company. Latest accounts on the register: Full accounts made up to 27 December 2025, filed on 5 October 2026. Nature of business, as the company describes it to Companies House: 86900 - Other human health activities. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Optical Express
Optical Express is scored on Whito's UK Opticians marketing leaderboard, ranked 6 of 10 with 5.9 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
Optical Express is scored on the Whito Opticians & Eye Care leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 6 of 10
Overall 5.9/10 against an industry average of 5.9 on the Opticians & Eye Care marketing leaderboard. Read 22 October 2026.
- Social6 avg 4.8Social: 6 out of 10, industry average 4.8
- Website10 avg 9.6Website: 10 out of 10, industry average 9.6
- Email0 avg 3.2Email: 0 out of 10, industry average 3.2
- SEO2 avg 3.8SEO: 2 out of 10, industry average 3.8
- Paid10 avg 8.8Paid: 10 out of 10, industry average 8.8
- Reviews9 avg 7.5Reviews: 9 out of 10, industry average 7.5
- Brand4 avg 3.4Brand: 4 out of 10, industry average 3.4
Marketing strengths
- Reviews 9/10 (industry 7.5). Trustpilot 4.6 from 20,016 reviews, with a company reply on 16 of the latest 20.
- Social 6/10 (industry 4.8). Links to X, Facebook, Instagram, LinkedIn and YouTube, five platforms in all.
- Paid 10/10 (industry 8.8). Google Ads Transparency Centre, UK, last 30 days, by domain opticalexpress.co.uk: about 400 ads. Meta Ad Library, UK, active ads from the Optical Express page, read 23 October 2026: 47.
Marketing weaknesses
- Email 0/10 (industry 3.2). Consultation forms only; no newsletter, account or app seen.
- SEO 2/10 (industry 3.8). 0 of 10 UK web searches returned opticalexpress.co.uk in the top ten; no advice library found.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Email: Feel Good Contacts scores 8/10 here. The Feel Good Contacts app plus a rewards scheme.
- SEO: Specsavers scores 7/10 here. 3 of 10 UK web searches returned specsavers.co.uk in the top ten ('opticians Manchester', 'opticians Birmingham' and 'contact lenses delivery UK'), plus credit for eye test and eye health guides.
Whito’s verdict
Optical Express scores 5.9, sixth on the board. Reviews score 9 from 4.6 on 20,016 Trustpilot reviews, with replies to 16 of the latest 20, the best reply habit on the board. Its website scores 10, pricing laser eye surgery from £549 per eye and booking free consultations online. Paid scores 10 with about 400 Google ads and 47 Meta ads. Two channels hold it back: email scores 0, with consultation forms but no sign-up, and SEO 2, as opticalexpress.co.uk appeared in none of 10 UK searches.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to X, Facebook, Instagram, LinkedIn and YouTube, five platforms in all.
- Website 10: Laser eye surgery priced from £549 per eye on the homepage, with online booking for a free consultation and eye tests.
- Email 0: Consultation forms only; no newsletter, account or app seen.
- SEO 2: 0 of 10 UK web searches returned opticalexpress.co.uk in the top ten; no advice library found.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain opticalexpress.co.uk: about 400 ads. Meta Ad Library, UK, active ads from the Optical Express page, read 23 October 2026: 47.
- Reviews 9: Trustpilot 4.6 from 20,016 reviews, with a company reply on 16 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Leading laser eye surgery' provider); no long-running asset, named people or three recent news mentions confirmed.
See Optical Express on the Opticians & Eye Care leaderboard · Listed above: Vision Express (6.1) · Listed below: Scrivens (5.7) · Compare with rivals
History and method
Score history. Optical Express was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Optical Express cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim Optical ExpressThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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