Showing the icon from glassesdirect.co.uk for now. If you run Glasses Direct, send us your logo and we will review it.
Claim this listing free Once your listing is claimed, email your logo to hello@whito.co.uk. We review it before it goes live.
Key facts
- Trading name
- Glasses Direct
- Registered company
- Myoptique Group Ltd
- Company number
- 05139004 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- glassesdirect.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 05139004, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 05139004, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 27 May 2004. Company type: Private limited Company. Latest accounts on the register: Full accounts made up to 31 December 2024, filed on 15 March 2026. Nature of business, as the company describes it to Companies House: 47990 - Other retail sale not in stores, stalls or markets. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Glasses Direct
Glasses Direct is scored on Whito's UK Opticians marketing leaderboard, ranked 3 of 10 with 6.6 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
Glasses Direct is scored on the Whito Opticians & Eye Care leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 3 of 10
Overall 6.6/10 against an industry average of 5.9 on the Opticians & Eye Care marketing leaderboard. Read 22 October 2026.
- Social6 avg 4.8Social: 6 out of 10, industry average 4.8
- Website10 avg 9.6Website: 10 out of 10, industry average 9.6
- Email4 avg 3.2Email: 4 out of 10, industry average 3.2
- SEO3 avg 3.8SEO: 3 out of 10, industry average 3.8
- Paid10 avg 8.8Paid: 10 out of 10, industry average 8.8
- Reviews9 avg 7.5Reviews: 9 out of 10, industry average 7.5
- Brand4 avg 3.4Brand: 4 out of 10, industry average 3.4
Marketing strengths
- Reviews 9/10 (industry 7.5). Trustpilot 4.7 from 285,313 reviews, with a company reply on 2 of the latest 20.
- Social 6/10 (industry 4.8). Links to Instagram, Facebook, TikTok and X, four platforms in all.
- Paid 10/10 (industry 8.8). Google Ads Transparency Centre, UK, last 30 days, by domain glassesdirect.co.uk: about 200 ads. Meta Ad Library, UK, active ads from the Glasses Direct page, read 23 October 2026: 12.
Marketing weaknesses
- SEO 3/10 (industry 3.8). 0 of 10 UK web searches returned glassesdirect.co.uk in the top ten, plus credit for lens buying guides.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- SEO: Specsavers scores 7/10 here. 3 of 10 UK web searches returned specsavers.co.uk in the top ten ('opticians Manchester', 'opticians Birmingham' and 'contact lenses delivery UK'), plus credit for eye test and eye health guides.
Whito’s verdict
Glasses Direct scores 6.6. Reviews score 9 from 4.7 on 285,313 Trustpilot reviews, the second largest volume here, with replies to 2 of the latest 20. Its website scores 10 for an online shop with two pairs from £15 and a free home try-on. Brand scores 4 for one name and a clear line, 'Ordering glasses online made easy'. Paid scores 10 with about 200 Google ads and 12 Meta ads. glassesdirect.co.uk appeared in none of 10 UK searches, despite lens buying guides that earn an SEO point. Email scores 4 for an account sign-in.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Instagram, Facebook, TikTok and X, four platforms in all.
- Website 10: Online shop and checkout, with two pairs from £15 and a free home try-on.
- Email 4: A customer account sign-in and a refer-a-friend offer; no newsletter or app seen.
- SEO 3: 0 of 10 UK web searches returned glassesdirect.co.uk in the top ten, plus credit for lens buying guides.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain glassesdirect.co.uk: about 200 ads. Meta Ad Library, UK, active ads from the Glasses Direct page, read 23 October 2026: 12.
- Reviews 9: Trustpilot 4.7 from 285,313 reviews, with a company reply on 2 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Ordering glasses online made easy'); no long-running asset, named people or three recent news mentions confirmed.
See Glasses Direct on the Opticians & Eye Care leaderboard · Listed above: Specsavers (6.9) · Listed below: Boots Opticians (6.1) · Compare with rivals
History and method
Score history. Glasses Direct was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Glasses Direct cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
Run Glasses Direct?
Claim this listing free
This listing is unclaimed, which means Whito built it from public information. Claiming it is free and there is nothing to buy. You confirm the details are right, and people and the AI assistants they now ask see accurate information instead of guessing.
Listings are free and stay free. Nobody can pay to appear, to pass a check or to move up. How Whito makes money.
Claim this listing
Confirm your details free. To correct or remove a listing, email hello@whito.co.uk.
Claim Glasses DirectThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
