Is your business on Whito?
People across the UK, and the AI assistants they now ask first, use Whito to find businesses they can trust. Check that yours is listed, and that the details are right.
Free to check. Free to claim. No card needed.
Find your business
Search your name and town. Many UK businesses are already listed from public records.
Claim it free
Confirm it is yours and the details are correct. You get a Verified badge and full control of the listing.
Get found more
Add photos and services, collect enquiries, and choose whether to feature at the top of your area.
Why it matters now
The way people find a local business has changed. More of them ask an AI assistant who is a good electrician near me before they ever open Google. Those tools answer from structured, trusted sources, and most UK business websites are invisible to them.
Whito is built to be read by both people and AI. A claimed, verified listing puts your business where those answers come from. An out of date listing, or none at all, means the work goes to whoever did show up.
Whito is not a review site. We do not rank you on stars, chase your customers for ratings, or invite complaints onto your page. Our job is to make your business readable to the tools people now use to find one. Reviews are someone else’s game.
What claiming gives you
Control. Correct the details, add what you actually do, and remove anything wrong.
A Verified badge. A simple signal that the business is real and the registration checks out.
Enquiries. A contact button so people reading the page can reach you directly.
The option to stand out. Feature at the top of your town and trade when you want more work.
The plans
Verified
Claim your listing, get the Verified badge, and keep your details correct. Free forever. No card, no paid tier, no upsell.
Whito Membership
A monthly report on whether ChatGPT, Gemini, Copilot and Google AI recommend you, who is recommended instead of you, and three things to fix.
Prices exclude VAT. Monthly, cancel any time, or save with annual billing. See full plan details ›
Free to claim. You only pay if you choose the audit or Whito Membership. There is no paid listing tier, and we do not sell leads or placement.
The honest small print.
We cannot guarantee that any AI tool or search engine will recommend your business, or that a listing will bring in enquiries. AI and search systems change how they work and what they show, and results vary from one business to the next. A listing makes your business findable and readable. It is not a promise of work.
Any visibility check we show is illustrative and reflects a moment in time. What an AI tool returns today may differ tomorrow.
The free Verified listing costs nothing. Paid plans can be cancelled at any time, and the price shown when you sign up is the price you pay. We will tell you in advance if pricing changes.
Whito is independent. We are not affiliated with, endorsed by, or partnered with OpenAI, Google, Microsoft, or any other company named on this page. ChatGPT, Gemini and other product names are trademarks of their respective owners and are referred to here for description only.
Common questions
How do I list my business on Whito?
Choose your business, add your details, and we check them against Companies House before your listing goes live. A Verified listing is free to claim and keep.
What does “Verified” mean on Whito?
It means we have checked your business against the official Companies House register. It confirms you are a real, registered business. It is not a review of your work.
Is listing free?
Yes, completely, and it stays free. There is no paid version of the listing. We make our money from Whito Membership at £39 a month, which tells you whether your marketing is working.
Do I need to be a limited company to be listed?
No. Sole traders can list too. A registered company simply gets an extra layer of verification, because it can be checked on Companies House.
Will AI tools find my Whito listing?
Yes. Listings are structured and crawlable, which is how AI search tools pick them up when they recommend businesses to people.
Already listed with us? Add the free Whito verified badge to your own website.