Showing the icon from diy-kitchens.com for now. If you run DIY Kitchens, send us your logo and we will review it.
Claim this listing free Once your listing is claimed, email your logo to hello@whito.co.uk. We review it before it goes live.
Key facts
- Trading name
- DIY Kitchens
- Registered company
- Ultima Furniture Systems Limited
- Company number
- 01918871 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- diy-kitchens.com
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 01918871, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 01918871, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 4 June 1985. Company type: Private limited Company. Latest accounts on the register: Full accounts made up to 31 December 2024, filed on 18 September 2025. Nature of business, as the company describes it to Companies House: 31020 - Manufacture of kitchen furniture. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About DIY Kitchens
DIY Kitchens is scored on Whito's UK Kitchen and Bathroom marketing leaderboard, ranked 5 of 10 with 6.0 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before any work starts.
- Confirm the business holds the right registration or accreditation for the work, and that it is current.
- Get the quote in writing, and ask whether it includes parts, certification and VAT.
- Ask for proof of public liability insurance before work begins.
- Ask for any certificates relevant to the work once it is done.
Marketing scorecard
DIY Kitchens is scored on the Whito Kitchens & Bathrooms leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 5 of 10
Overall 6.0/10 against an industry average of 6.1 on the Kitchens & Bathrooms marketing leaderboard. Read 22 October 2026.
- Social6 avg 5.8Social: 6 out of 10, industry average 5.8
- Website10 avg 10.0Website: 10 out of 10, industry average 10.0
- Email2 avg 2.9Email: 2 out of 10, industry average 2.9
- SEO3 avg 3.8SEO: 3 out of 10, industry average 3.8
- Paid8 avg 9.0Paid: 8 out of 10, industry average 9.0
- Reviews9 avg 7.4Reviews: 9 out of 10, industry average 7.4
- Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8
Marketing strengths
- Reviews 9/10 (industry 7.4). Trustpilot 4.5 from 11,919 reviews, with a company reply on 19 of the latest 20.
Marketing weaknesses
- Paid 8/10 (industry 9.0). Google Ads Transparency Centre, UK, last 30 days, by domain diy-kitchens.com: about 200 ads. Meta Ad Library, UK, active ads from the DIY Kitchens page, read 23 October 2026: 6.
- Email 2/10 (industry 2.9). A newsletter sign-up; no account or app confirmed.
- SEO 3/10 (industry 3.8). 0 of 10 UK web searches returned diy-kitchens.com in the top ten, plus credit for advice pages.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Paid: Wren Kitchens scores 10/10 here. Google Ads Transparency Centre, UK, last 30 days, by domain wrenkitchens.com: about 900 ads. Meta Ad Library, UK, active ads from the Wren Kitchens page, read 23 October 2026: 44.
- Email: IKEA scores 7/10 here. A sign-up and the IKEA Family loyalty scheme.
- SEO: Magnet scores 7/10 here. 4 of 10 UK web searches returned magnet.co.uk in the top ten (its showroom pages for London, Birmingham, Leeds and Bristol), plus credit for a blog and advice.
Whito’s verdict
DIY Kitchens scores 6.0, level fifth with four others. Reviews score 9 from 4.5 on 11,919 Trustpilot reviews, with replies to 19 of the latest 20. Its website scores 10 for an online shop and free planning. Brand scores 4 for the line 'Revolutionising beautiful kitchens online'. Email scores 2 for a newsletter only.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, X, YouTube, Pinterest and Instagram, five platforms in all.
- Website 10: Online shop with a basket, free online planning and a £29.99 expert planning service.
- Email 2: A newsletter sign-up; no account or app confirmed.
- SEO 3: 0 of 10 UK web searches returned diy-kitchens.com in the top ten, plus credit for advice pages.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain diy-kitchens.com: about 200 ads. Meta Ad Library, UK, active ads from the DIY Kitchens page, read 23 October 2026: 6.
- Reviews 9: Trustpilot 4.5 from 11,919 reviews, with a company reply on 19 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Revolutionising beautiful kitchens online'); no long-running asset or named people confirmed, and three recent news mentions not checked.
See DIY Kitchens on the Kitchens & Bathrooms leaderboard · Listed above: Better Bathrooms (6.0) · Listed below: Howdens (6.0) · Compare with rivals
History and method
Score history. DIY Kitchens was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does DIY Kitchens cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
Run DIY Kitchens?
Claim this listing free
This listing is unclaimed, which means Whito built it from public information. Claiming it is free and there is nothing to buy. You confirm the details are right, and people and the AI assistants they now ask see accurate information instead of guessing.
Listings are free and stay free. Nobody can pay to appear, to pass a check or to move up. How Whito makes money.
Claim this listing
Confirm your details free. To correct or remove a listing, email hello@whito.co.uk.
Claim DIY KitchensThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
