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Key facts
- Trading name
- IKEA
- Registered company
- Ikea Limited
- Company number
- 01986283 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- ikea.com
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 01986283, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 01986283, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 5 February 1986. Company type: Private limited Company. Latest accounts on the register: Full accounts made up to 31 August 2025, filed on 16 September 2026. Nature of business, as the company describes it to Companies House: 47599 - Retail of furniture, lighting, and similar (not musical instruments or scores) in specialised store; 47910 - Retail sale via mail order houses or via Internet. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About IKEA
IKEA is scored on Whito's UK Kitchen and Bathroom marketing leaderboard, ranked 3 of 10 with 6.3 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before any work starts.
- Confirm the business holds the right registration or accreditation for the work, and that it is current.
- Get the quote in writing, and ask whether it includes parts, certification and VAT.
- Ask for proof of public liability insurance before work begins.
- Ask for any certificates relevant to the work once it is done.
Marketing scorecard
IKEA is scored on the Whito Kitchens & Bathrooms leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 3 of 10
Overall 6.3/10 against an industry average of 6.1 on the Kitchens & Bathrooms marketing leaderboard. Read 22 October 2026.
- Social6 avg 5.8Social: 6 out of 10, industry average 5.8
- Website10 avg 10.0Website: 10 out of 10, industry average 10.0
- Email7 avg 2.9Email: 7 out of 10, industry average 2.9
- SEO3 avg 3.8SEO: 3 out of 10, industry average 3.8
- Paid10 avg 9.0Paid: 10 out of 10, industry average 9.0
- Reviews4 avg 7.4Reviews: 4 out of 10, industry average 7.4
- Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8
Marketing strengths
- Email 7/10 (industry 2.9). A sign-up and the IKEA Family loyalty scheme.
- Paid 10/10 (industry 9.0). Google Ads Transparency Centre, UK, last 30 days, by domain ikea.com: about 1,000 ads. Meta Ad Library, UK, active ads from the IKEA page, read 23 October 2026: at least 25 (59 of about 920 keyword results loaded).
Marketing weaknesses
- Reviews 4/10 (industry 7.4). Trustpilot 1.4 from 31,091 reviews (ikea.com), with no company reply on the latest 20.
- SEO 3/10 (industry 3.8). 0 of 10 UK web searches returned ikea.com in the top ten, plus credit for planning guides.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Reviews: Benchmarx scores 9/10 here. Trustpilot 4.8 from 2,844 reviews, with a company reply on 19 of the latest 20.
- SEO: Magnet scores 7/10 here. 4 of 10 UK web searches returned magnet.co.uk in the top ten (its showroom pages for London, Birmingham, Leeds and Bristol), plus credit for a blog and advice.
Whito’s verdict
IKEA scores 6.3, third on the board, with paid at 10 for about 1,000 Google ads and at least 25 Meta ads. Email scores 7, the highest here, for a sign-up and the IKEA Family loyalty scheme. Its website scores 10 for kitchen prices from £615 and planning appointments. Reviews score 4: 31,091 Trustpilot reviews on ikea.com at 1.4, with no replies on the latest 20. ikea.com appeared in none of 10 UK searches.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to YouTube, Facebook, X, Pinterest and Instagram from its UK kitchens page, five platforms in all.
- Website 10: Kitchen prices on the page (for example £615 and £2,440), online planning appointment booking and finance.
- Email 7: A sign-up and the IKEA Family loyalty scheme.
- SEO 3: 0 of 10 UK web searches returned ikea.com in the top ten, plus credit for planning guides.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain ikea.com: about 1,000 ads. Meta Ad Library, UK, active ads from the IKEA page, read 23 October 2026: at least 25 (59 of about 920 keyword results loaded).
- Reviews 4: Trustpilot 1.4 from 31,091 reviews (ikea.com), with no company reply on the latest 20.
- Brand 4: Same name everywhere and a distinctive asset used for decades, its blue and yellow identity; no positioning line on the kitchens page or named people confirmed, and three recent news mentions not checked.
See IKEA on the Kitchens & Bathrooms leaderboard · Listed above: Magnet (6.6) · Listed below: Wickes (6.1) · Compare with rivals
History and method
Score history. IKEA was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does IKEA cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim IKEAThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
