WHITO GLOSSARY · MEASURED DEFINITIONS
The band between the lowest and highest prices UK providers actually publish for a service. Inside it you are negotiating; outside it you are owed an explanation. UK SEO’s published band runs £300 to £5,000 a month.
The number: UK Marketing Cost Calculator.
What it means in practice
Most sellers will not print a price, so the printed ones carry more weight than their share of the market. They are the only band a buyer can stand on.
Use the range before any sales call: know the low, the typical and the high for what you are buying, and make the seller place their number inside it or explain why not.
Whito stage: Any stage. Use it before you sign anything.
The numbers to hold onto
- 47 of 50 UK agencies publish no price anywhere, which is what makes the printed band precious. UK Agency Pricing Transparency.
- Nine of seventeen common purchases have a published start under £100; eleven pass £5,000 at the top. UK Marketing Prices Compared.
- Only 45.5% of small business websites publish any price at all. UK Price Transparency Study.
Where to go next
Related: The month-seven price, The who-you-sue test, The days-a-month test