WHITO GLOSSARY · MEASURED DEFINITIONS
The price a software subscription reaches once its introductory discount ends, usually after six months. It is the only price Whito’s software waste index uses: Xero’s Grow plan is £444 a year at the month-seven price.
The number: UK Software Waste Index.
What it means in practice
Intro pricing exists to be forgotten. The advert price lasts six months; the direct debit lasts years, and budgets built on the advert price are wrong by design.
Price every subscription at month seven before you sign, and put a renewal-review date in the calendar for month six.
Whito stage: Any stage. Use it before you sign anything.
The numbers to hold onto
- Every major UK accounting vendor sells at a deep introductory discount, and every one ends after six months. UK Software Waste Index.
- Xero’s Grow plan is £444 a year at the month-seven price, 4.8 times HMRC’s estimate. UK Software Waste Index.
Where to go next
- The software waste index, priced at month seven throughout
- The UK software price index
- Per-seat pricing, the other quiet multiplier
Related: The who-you-sue test, The days-a-month test, The register-confirmed share