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Key facts
- Trading name
- David Lloyd
- Registration
- Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified.
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- davidlloyd.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: no. No company number recorded
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Not checked. There is no company number on this listing.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About David Lloyd
David Lloyd is scored on Whito's UK Fitness marketing leaderboard, ranked 8 of 10 with 5.3 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
David Lloyd is scored on the Whito Fitness & personal training leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 8 of 10
Overall 5.3/10 against an industry average of 5.8 on the Fitness & personal training marketing leaderboard. Read 22 October 2026.
- Social4 avg 4.8Social: 4 out of 10, industry average 4.8
- Website10 avg 8.8Website: 10 out of 10, industry average 8.8
- Email0 avg 4.4Email: 0 out of 10, industry average 4.4
- SEO3 avg 4.4SEO: 3 out of 10, industry average 4.4
- Paid8 avg 9.4Paid: 8 out of 10, industry average 9.4
- Reviews8 avg 4.8Reviews: 8 out of 10, industry average 4.8
- Brand4 avg 4.0Brand: 4 out of 10, industry average 4.0
Marketing strengths
- Reviews 8/10 (industry 4.8). Trustpilot 4.4 from 42,667 reviews, with a company reply on 16 of the latest 20.
- Website 10/10 (industry 8.8). Online joining and tour booking, with a three-month membership offer on the homepage; no prices shown on the homepage.
Marketing weaknesses
- Email 0/10 (industry 4.4). No newsletter form, login or app link seen on the homepage.
- SEO 3/10 (industry 4.4). 0 of 10 UK web searches returned davidlloyd.co.uk in the top ten, plus credit for a gym advice section.
- Paid 8/10 (industry 9.4). Google Ads Transparency Centre, UK, last 30 days, by domain davidlloyd.co.uk: about 500 ads. Meta Ad Library, UK, read 23 October 2026: no active ads from the main David Lloyd Clubs page; 1 from the David Lloyd Clubs East Molesey club page.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Email: Better scores 7/10 here. A newsletter sign-up, a My Account login and the Better app (App Store and Google Play).
- SEO: PureGym scores 9/10 here. 6 of 10 UK web searches returned puregym.com in the top ten ('gym near me UK' and its own pages for London, Manchester, Birmingham, Leeds and Bristol), plus credit for a blog and fitness guides.
- Paid: PureGym scores 10/10 here. Google Ads Transparency Centre, UK, last 30 days, by domain puregym.com: about 4,000 ads. Meta Ad Library, UK, active ads from the PureGym page, read 23 October 2026: at least 26 (209 of about 3,300 keyword results loaded).
Whito’s verdict
David Lloyd scores 5.3, eighth on the board. Reviews score 8 from 4.4 on 42,667 Trustpilot reviews, with replies to 16 of the latest 20. Its website scores 10 for online joining and tour booking, though the homepage shows no prices. Brand scores 4 for one name and a clear line, 'Europe's leading health and wellness group'. Email scores 0, with no sign-up, login or app link seen on the homepage, and davidlloyd.co.uk appeared in none of 10 UK searches.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 4: Links to Facebook, Instagram and LinkedIn, three platforms in all.
- Website 10: Online joining and tour booking, with a three-month membership offer on the homepage; no prices shown on the homepage.
- Email 0: No newsletter form, login or app link seen on the homepage.
- SEO 3: 0 of 10 UK web searches returned davidlloyd.co.uk in the top ten, plus credit for a gym advice section.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain davidlloyd.co.uk: about 500 ads. Meta Ad Library, UK, read 23 October 2026: no active ads from the main David Lloyd Clubs page; 1 from the David Lloyd Clubs East Molesey club page.
- Reviews 8: Trustpilot 4.4 from 42,667 reviews, with a company reply on 16 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Europe's leading health and wellness group'); no long-running asset or named people confirmed, and three recent news mentions not checked.
See David Lloyd on the Fitness & personal training leaderboard · Listed above: Nuffield Health (5.4) · Listed below: Third Space (5.0) · Compare with rivals
History and method
Score history. David Lloyd was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does David Lloyd cover?
Confirm the coverage area directly with the business.
Is David Lloyd registered?
Whito records: Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified. Registration can change, so confirm the current registration number with the relevant scheme before you book.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim David LloydThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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