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Key facts
- Trading name
- PureGym
- Registered company
- Pure Gym Limited
- Company number
- 06690189 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- puregym.com
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 06690189, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 06690189, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 5 September 2008. Company type: Private limited Company. Latest accounts on the register: Full accounts made up to 31 December 2025, filed on 6 June 2026. Nature of business, as the company describes it to Companies House: 93130 - Fitness facilities. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About PureGym
PureGym is scored on Whito's UK Fitness marketing leaderboard, ranked 1 of 10 with 7.6 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
PureGym is scored on the Whito Fitness & personal training leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 1 of 10
Overall 7.6/10 against an industry average of 5.8 on the Fitness & personal training marketing leaderboard. Read 22 October 2026.
- Social6 avg 4.8Social: 6 out of 10, industry average 4.8
- Website10 avg 8.8Website: 10 out of 10, industry average 8.8
- Email6 avg 4.4Email: 6 out of 10, industry average 4.4
- SEO9 avg 4.4SEO: 9 out of 10, industry average 4.4
- Paid10 avg 9.4Paid: 10 out of 10, industry average 9.4
- Reviews8 avg 4.8Reviews: 8 out of 10, industry average 4.8
- Brand4 avg 4.0Brand: 4 out of 10, industry average 4.0
Marketing strengths
- SEO 9/10 (industry 4.4). 6 of 10 UK web searches returned puregym.com in the top ten ('gym near me UK' and its own pages for London, Manchester, Birmingham, Leeds and Bristol), plus credit for a blog and fitness guides.
- Reviews 8/10 (industry 4.8). Trustpilot 4.0 from 67,819 reviews, with a company reply on 20 of the latest 20.
- Email 6/10 (industry 4.4). The PureGym app; no newsletter form seen.
Marketing weaknesses
No channel is clearly below the industry average.
Whito’s verdict
PureGym scores 7.6, the highest of the ten. SEO scores 9, level with The Gym Group: puregym.com appeared in 6 of 10 UK searches, for 'gym near me UK' and its own pages for each of the five cities, and a blog adds a point. Its website scores 10 for online joining with prices on the homepage, from £18.99 a month. Reviews score 8 from 4.0 on 67,819 Trustpilot reviews, with replies to all of the latest 20. Email scores 6 for its app, with no newsletter seen. Paid scores 10 with about 4,000 Google ads in 30 days and at least 26 Meta ads.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to TikTok, Facebook, Instagram, LinkedIn and YouTube, five platforms in all.
- Website 10: Online joining with prices on the homepage (from £18.99 a month plus a joining fee from £10).
- Email 6: The PureGym app; no newsletter form seen.
- SEO 9: 6 of 10 UK web searches returned puregym.com in the top ten ('gym near me UK' and its own pages for London, Manchester, Birmingham, Leeds and Bristol), plus credit for a blog and fitness guides.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain puregym.com: about 4,000 ads. Meta Ad Library, UK, active ads from the PureGym page, read 23 October 2026: at least 26 (209 of about 3,300 keyword results loaded).
- Reviews 8: Trustpilot 4.0 from 67,819 reviews, with a company reply on 20 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Welcome to Feeling PureGym Good'); no long-running asset or named people confirmed, and three recent news mentions not checked.
See PureGym on the Fitness & personal training leaderboard · Listed below: Better (7.0) · Compare with rivals
History and method
Score history. PureGym was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does PureGym cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim PureGymThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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