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Key facts
- Trading name
- Poppies
- Registration
- Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified.
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- poppies.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: no. No company number recorded
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Not checked. There is no company number on this listing.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
How cleaning companies compare
8 of 20 independent cleaning company websites showed any price.
Checked 10 August 2026, ten UK cities. Read the study and its method.
This is a figure about the sector from Whito research. It says nothing about Poppies itself.
Run one of these businesses? Put one price on your website, such as a call-out fee or a from-price for your most common job. It answers the first question customers ask, and gives Google and AI assistants something true to quote. Free Website Check.
About Poppies
Poppies is scored on Whito's UK Cleaning marketing leaderboard, ranked 8 of 10 with 4.0 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before any work starts.
- Confirm the business holds the right registration or accreditation for the work, and that it is current.
- Get the quote in writing, and ask whether it includes parts, certification and VAT.
- Ask for proof of public liability insurance before work begins.
- Ask for any certificates relevant to the work once it is done.
Marketing scorecard
Poppies is scored on the Whito Cleaning Companies leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 8 of 10
Overall 4.0/10 against an industry average of 4.8 on the Cleaning Companies marketing leaderboard. Read 22 October 2026.
- Social6 avg 5.0Social: 6 out of 10, industry average 5.0
- Website6 avg 7.2Website: 6 out of 10, industry average 7.2
- Email0 avg 1.6Email: 0 out of 10, industry average 1.6
- SEO3 avg 3.6SEO: 3 out of 10, industry average 3.6
- Paid8 avg 7.6Paid: 8 out of 10, industry average 7.6
- Reviews1 avg 5.5Reviews: 1 out of 10, industry average 5.5
- Brand4 avg 3.4Brand: 4 out of 10, industry average 3.4
Marketing strengths
- Social 6/10 (industry 5.0). Links to Facebook, Instagram, LinkedIn, YouTube and X, five platforms in all.
- Brand 4/10 (industry 3.4). Same name everywhere and a clear positioning line ('Trusted since 1980'); no distinctive asset, named people or three recent news mentions found.
Marketing weaknesses
- Reviews 1/10 (industry 5.5). Trustpilot 2.0 from 13 reviews, with a company reply on 1 of the latest 13 shown.
- Email 0/10 (industry 1.6). No email sign-up, newsletter, account or app seen on the homepage.
- Website 6/10 (industry 7.2). Service pages and a 'Book your FREE home visit' enquiry route; no prices or online booking.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Reviews: Ovenclean scores 10/10 here. Trustpilot 4.9 from 16,386 reviews, with a company reply on 14 of the latest 20.
- Email: Housekeep scores 6/10 here. The Housekeep app plus a customer login; no newsletter seen.
- Website: Housekeep scores 10/10 here. Online booking by postcode and a quote flow, cashless payment and changes made online or in the app.
Whito’s verdict
Poppies scores 4.0. Social scores 6 for five platforms. Its website scores 6 for service pages and a free home visit enquiry, with no prices. Paid scores 8 on 30 Google ads and 7 active Meta ads from a franchise page. Reviews score 1: its Trustpilot profile shows 2.0 from 13 reviews. A blog with cost and cleaning guides adds an SEO point, though poppies.co.uk appeared in none of 10 UK searches. Email scores 0.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, Instagram, LinkedIn, YouTube and X, five platforms in all.
- Website 6: Service pages and a 'Book your FREE home visit' enquiry route; no prices or online booking.
- Email 0: No email sign-up, newsletter, account or app seen on the homepage.
- SEO 3: 0 of 10 UK web searches returned poppies.co.uk in the top ten, plus credit for a blog with cost and cleaning guides.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain poppies.co.uk: 30 ads. Meta Ad Library, UK, active ads from a Poppies franchise page (Poppies Sheffield), read 23 October 2026: 7.
- Reviews 1: Trustpilot 2.0 from 13 reviews, with a company reply on 1 of the latest 13 shown.
- Brand 4: Same name everywhere and a clear positioning line ('Trusted since 1980'); no distinctive asset, named people or three recent news mentions found.
See Poppies on the Cleaning Companies leaderboard · Listed above: Time For You (4.4) · Listed below: Daily Poppins (3.7) · Compare with rivals
History and method
Score history. Poppies was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Poppies cover?
Confirm the coverage area directly with the business.
Is Poppies registered?
Whito records: Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified. Registration can change, so confirm the current registration number with the relevant scheme before you book.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim PoppiesThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
