WHITO GLOSSARY · MEASURED DEFINITIONS
Earning press coverage and links with newsworthy stories or data. Of 34 UK agencies named on best digital PR lists, 28 publish no price at all, and the dearest published monthly fee is 152 times the cheapest.
The number: UK Digital PR Costs.
What it means in practice
The market sells digital PR almost entirely blind: most named agencies publish no price for anything, so the first number you hear is the one they picked for you.
Anchor the conversation yourself. Bring the published figures, ask what a link actually costs to earn, and ask to see three pieces of coverage with the client’s name on them.
Whito stage: Scale. This matters once the basics are already converting.
The numbers to hold onto
- 28 of 34 UK agencies on best digital PR lists publish no price at all. UK Digital PR Costs.
- The dearest published monthly fee is 152 times the cheapest. UK Digital PR Costs.
- A UK digital PR link averages about £610. UK Link Building Statistics.
Where to go next
Related: Earned link, PR retainer, Brand identity