WHITO GLOSSARY · MEASURED DEFINITIONS
A small site that presents your services without selling online. A five-page freelancer-built brochure site costs £1,500 to £3,000 in the UK, while most small businesses pay £3,000 to £6,000 for a professional build.
The number: UK Website Design Costs.
What it means in practice
The mistake is paying Build-stage money for a Start-stage site, or letting a seller talk a five-page brief into a five-month project. Most small businesses need a clear brochure site first, not a platform.
Fix the words before the design: what you do, for whom, at what price, with proof. A £500 site with clear copy beats a £5,000 site without it.
Whito stage: Start. Get this right before spending on channels.
The numbers to hold onto
- Hidden costs add 30 to 50% to most UK website projects. UK Website Design Costs.
- Entry fixed-price packages have a median of £520. UK Marketing Cost Calculator.
- 45.5% of independent UK small business websites publish no price at all. Put yours on the site. UK Price Transparency Study.
Where to go next
- UK website design costs, the full research
- Check a website quote
- Free guides for getting the basics right
Related: Website care plan, Social media management, Link building