WHITO GLOSSARY · MEASURED DEFINITIONS
A monthly fee for keeping a website updated, backed up and secure after launch. Across 18 published UK price lists, the median entry care plan costs £50 a month, and 17 of the 18 are under £100.
The number: UK Agency Retainer Benchmark.
What it means in practice
Care plans get bought blind, tacked onto a build invoice with no list of what they contain. Some are an hour of real work a month. Some are automated backups with a monthly label.
Ask what one month contains: updates, backups, uptime checks, and how much change time. If the answer is vague, the plan is priced on your not asking.
Whito stage: Build. Buy this once the foundations are set, not before.
The numbers to hold onto
- Across 18 published UK price lists, 17 care plans are under £100 a month. UK Agency Retainer Benchmark.
- Development retainers price at £42.50 to £166.67 per included hour. UK Agency Retainer Benchmark.
- One-hour plans run £49 to £170 a month, median £95. UK Agency Retainer Benchmark.
Where to go next
- The web design and maintenance retainer benchmark
- Check a care plan quote
- What a website itself should cost
Related: Social media management, Link building, Digital PR