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Reviewed by Jacob Whitmore, Whito · Fact-checked for accuracy

Last Updated on July 10, 2026

Published by Whito Research · Last updated 5 July 2026 · Data checked July 2026

A directory listing feels like proof. There is a name, an address, a phone number, sometimes a review or two. It reads like evidence that a real business is at the other end.

Often it is not. One builder we found is still listed in Birmingham with a city-centre address, thirteen years and ten months after the company at that address was dissolved. One Manchester heating firm, dissolved in 2016, is still listed on two of the five directories we checked. One London roofing company was dissolved in January this year and its listing carries on regardless.

So we measured it properly.

The mistake most people make about directories

The mistake is assuming that somebody checks. That when a business appears in a directory, someone has confirmed it still exists, still trades, and still answers the phone.

Most directories do not work that way. A listing is created once, often scraped or bought in bulk years ago, and then it sits there. There is no annual re-check. Companies die, and their listings do not.

The official register has the same honesty problem in reverse. Companies House itself states that it does not have “the statutory power or capability to verify the accuracy of the information that companies send to us”. The register is the best public record we have of whether a company exists, but nobody upstream is verifying the directories that borrow its credibility.

What we found, directory by directory

We used one rule and no judgement calls: walking down each directory’s search results in the order shown, we took every listing whose name contained Ltd, Limited, LLP or PLC until we had 20 per directory, then looked each one up on the register. A limited company name is a checkable claim. Either the company exists and is active, or it is not.

The spread matters as much as the total. Yell, which sells listings and manages its marketplace, came out clean: every one of its 20 Ltd-named listings matched an active company. The failures pile up in the free-listing aggregators, where data arrives in bulk and nobody is paid to prune it.

The dead businesses still taking enquiries

Some of these are not borderline. They are companies that stopped existing years ago, still presented as open for business.

Dissolved in 2012, still listed in 2026

Thomson Local lists Central Property Services Ltd as a Birmingham builder at Aspect Court, 4 Temple Row. The register shows Central Property Services (UK) Limited at exactly that address, dissolved on 4 September 2012. The listing has outlived the company by almost 14 years.

One dead company, two directories

South Manchester Heating Ltd was dissolved on 15 March 2016. Ten years on, it is still listed as a Manchester plumber on both Hotfrog and Bizify, at the same Barlow Moor Road address the dissolved company was registered at. On Bizify it even carries a customer review.

Dead this year, listing untouched

Homefix Roofing Ltd of 7 Bell Yard, London, was dissolved on 27 January 2026. Its Hotfrog listing, name and registered address matching exactly, is still up. Hok Electrical Services Ltd, dissolved September 2024, is still the sixth electrician Thomson Local offers for Leeds.

Dying in plain sight

Cylex was the grimmest reading. Three of its 20 listings are companies currently in liquidation, and three more have an active proposal to strike off against them, in two cases at a registered office identical to the listing address. That is six businesses a customer could ring today that are already in the departure lounge.

Every listing that failed

Beyond dead: the ghost listings

Verifying the Ltd names also forced us to read hundreds of surrounding results, and on Hotfrog the bigger story may not be the dead companies. It is the listings that were never companies at all.

In three of our four Hotfrog searches, roughly 16 or 17 of the first 20 results were keyword-stuffed lead-generation entries rather than identifiable businesses: names like “Electricians Leeds”, “Electrician in Leeds” and “24 hour emergency plumbers”, parked at city-centre virtual offices. One Manchester address, 83 Ducie Street, hosts five different “plumber” listings. One listing’s contact number is 055 5555 5555. A “London” roofer turned out to be in Toronto, and a “Birmingham” builder in Islamabad. The same mobile number appears on Gold Star Builders in Birmingham and Gold Star Roofers in London, and the related “Gold Star Builders UK Limited” has no Companies House record.

A customer searching those pages is not choosing between local tradespeople. They are choosing between marketing fronts, some of which route to nobody at all.

Why directories rot this fast

The churn built into the UK economy makes an unmaintained directory decay on a schedule.

Companies House removed 726,735 companies from the register in the year to March 2025, against 801,864 new incorporations, and the average dissolved company was just 4.5 years old. On the trading-business side, the ONS counted around 280,000 UK business deaths in 2024, a death rate of 9.8%, and only 38.4% of businesses born in 2019 were still going five years later.

Put plainly: roughly one in ten trading businesses disappears each year. A directory that never re-checks its data does not stay 100% accurate and slowly degrade. It loses touch with reality at compound interest. Our 29% failure rate is not a scandal of individual bad actors. It is exactly what you would expect from data collected once and left alone for a decade.

The register itself is mid-clean-up for the same reason. Under the Economic Crime and Corporate Transparency Act, identity verification for directors became a legal requirement in November 2025, and Companies House expects 6 to 7 million people to verify by November 2026. The public record is being scrubbed. The directories that sit on top of it, mostly, are not.

Why this matters for your revenue

If you run a business, dead listings are not a victimless quirk. They are competition for attention that cannot serve the customer, sitting between you and the person searching.

It matters more now than it did five years ago, because people are not the only ones reading directories. AI tools are. When we asked ChatGPT, Gemini and Perplexity to name the best local tradespeople, the engines repeatedly leaned on directories as sources, and sometimes refused to answer with anything else. An AI that reads a directory where half the entries are dead or fake is an AI that recommends the dead and the fake. The 16.5 billion lookups the Companies House register served in a single year show how much checking now happens by machine.

And if you rely on directories for enquiries, the maths is unforgiving. Every dead or ghost listing above yours is a customer who rang a disconnected number before they found you, or gave up before they did.

A listing is a claim. The register is a check. Never confuse the two.

The sharp takeaway

Nearly a third of the limited-company listings we sampled on UK directories point at businesses that are dead, dying or were never registered at all. The fix takes two minutes and costs nothing: before you trust a listing, put the company name into the Companies House register and see if it is active. And if it is your own business in those directories, check your listings today. Somewhere out there, a directory may be quietly telling customers, and AI engines, a version of your business that stopped being true years ago.


Frequently asked questions

How many UK business directory listings are dead businesses?

In this study, 29 of 100 limited-company listings (29%) across five UK directories could not be resolved to an active company on the Companies House register. 16 pointed at companies that were dissolved, in liquidation or facing strike-off, 7 used company names that do not exist on the register, and 6 could not be matched to a single live company.

Which UK directory had the most dead listings?

Hotfrog performed worst, with 11 of 20 sampled listings (55%) failing verification. Cylex failed 40% and Bizify 35%. Thomson Local failed 15%. Yell performed best: all 20 of its sampled Ltd-named listings matched active companies.

How were the listings verified?

Each of the 100 listings had a Ltd, Limited, LLP or PLC name, which was searched on the official Companies House register in July 2026. A listing passed only if it matched a company whose register status was Active. Matches were confirmed by exact normalised name or by name plus address, and every matched company’s register page was checked individually.

Why do directories still list dissolved companies?

Most directories collect listing data once, often in bulk, and do not re-verify it. UK business churn then does the damage: Companies House removed 726,735 companies in the year to March 2025, and the ONS records around 280,000 business deaths a year. A directory that never re-checks loses roughly a tenth of its accuracy every year.

How can I check whether a UK business still exists?

If it is a limited company, search the name for free on the Companies House register at find-and-update.company-information.service.gov.uk and check that its status is Active. Dissolved, in liquidation or with an active strike-off proposal all mean the company is dead or at risk. For sole traders, look for recent reviews, a working phone number and a live website instead.

Cite this research

Whito Research (2026). We checked 100 UK directory listings against Companies House. 29 failed. Whito. https://whito.co.uk/research/uk-directory-dead-listings-study/

Key finding: 29% of limited-company listings sampled across five UK business directories could not be matched to an active company on the Companies House register; failure rates ranged from 0% (Yell) to 55% (Hotfrog).

This is original Whito research. You are welcome to reuse these figures with a link to this page as the source.

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