Showing the icon from adt.co.uk for now. If you run ADT, send us your logo and we will review it.
Claim this listing free Once your listing is claimed, email your logo to hello@whito.co.uk. We review it before it goes live.
Key facts
- Trading name
- ADT
- Registration
- Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified.
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- adt.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: no. No company number recorded
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Not checked. There is no company number on this listing.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About ADT
ADT is scored on Whito's UK Home Security marketing leaderboard, ranked 2 of 10 with 6.6 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before any work starts.
- Confirm the business holds the right registration or accreditation for the work, and that it is current.
- Get the quote in writing, and ask whether it includes parts, certification and VAT.
- Ask for proof of public liability insurance before work begins.
- Ask for any certificates relevant to the work once it is done.
Marketing scorecard
ADT is scored on the Whito Home Security & Alarms leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 2 of 10
Overall 6.6/10 against an industry average of 5.5 on the Home Security & Alarms marketing leaderboard. Read 12 October 2026.
- Social6 avg 5.3Social: 6 out of 10, industry average 5.3
- Website6 avg 7.6Website: 6 out of 10, industry average 7.6
- Email6 avg 4.6Email: 6 out of 10, industry average 4.6
- SEO4 avg 2.5SEO: 4 out of 10, industry average 2.5
- Paid10 avg 8.4Paid: 10 out of 10, industry average 8.4
- Reviews8 avg 6.6Reviews: 8 out of 10, industry average 6.6
- Brand6 avg 3.6Brand: 6 out of 10, industry average 3.6
Marketing strengths
- Brand 6/10 (industry 3.6). Same name and logo everywhere, a clear positioning line ('Over 150 years of protecting homes') and a long-running registered slogan ('ADT Always There'); no named people or three recent news mentions found.
- Paid 10/10 (industry 8.4). Google Ads Transparency Centre, UK, last 30 days, by domain adt.co.uk: about 400 ads. Meta Ad Library, UK: 10 active ads naming the brand.
- SEO 4/10 (industry 2.5). 2 of 10 UK web searches returned adt.co.uk in the top ten.
Marketing weaknesses
- Website 6/10 (industry 7.6). Free quote form, free home security survey, four sales phone lines with hours and a 24/7 customer line; no prices or company number on the page.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Website: eufy scores 10/10 here. Online shop with checkout ('Buy now') on the UK site.
Whito’s verdict
ADT scores 6.6. Brand scores 6, the best here, for one name, the line 'Over 150 years of protecting homes' and its long-running 'ADT Always There' slogan. Paid scores 10 with about 400 Google ads and 10 Meta ads, read on 12 October. SEO scores 4: adt.co.uk appeared in 2 of 10 UK searches, the only brand here to appear in any. Reviews score 8 from 4.6 on 36,986 Trustpilot reviews. Its website routes buyers to a quote or survey, with no prices.
The evidence behind the scores
Read 12 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: LinkedIn, Facebook and X linked from adt.co.uk; no Instagram, TikTok or YouTube links found.
- Website 6: Free quote form, free home security survey, four sales phone lines with hours and a 24/7 customer line; no prices or company number on the page.
- Email 6: Newsletter promising 'monthly crime updates', MyADT and ADT Smart Services apps and an online payments portal.
- SEO 4: 2 of 10 UK web searches returned adt.co.uk in the top ten.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain adt.co.uk: about 400 ads. Meta Ad Library, UK: 10 active ads naming the brand.
- Reviews 8: Trustpilot 4.6 from 36,986 reviews; 6 of the latest 20 have a company reply.
- Brand 6: Same name and logo everywhere, a clear positioning line ('Over 150 years of protecting homes') and a long-running registered slogan ('ADT Always There'); no named people or three recent news mentions found.
See ADT on the Home Security & Alarms leaderboard · Listed above: SimpliSafe (6.9) · Listed below: Verisure (6.1) · Compare with rivals
History and method
Score history. ADT was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does ADT cover?
Confirm the coverage area directly with the business.
Is ADT registered?
Whito records: Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified. Registration can change, so confirm the current registration number with the relevant scheme before you book.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
Run ADT?
Claim this listing free
This listing is unclaimed, which means Whito built it from public information. Claiming it is free and there is nothing to buy. You confirm the details are right, and people and the AI assistants they now ask see accurate information instead of guessing.
Listings are free and stay free. Nobody can pay to appear, to pass a check or to move up. How Whito makes money.
Claim this listing
Confirm your details free. To correct or remove a listing, email hello@whito.co.uk.
Claim ADTThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
