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Key facts
- Trading name
- itsu
- Registered company
- Itsu Limited
- Company number
- 03286342 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- itsu.com
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 03286342, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 03286342, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 2 December 1996. Company type: Private limited Company. Latest accounts on the register: Full accounts made up to 1 January 2026, filed on 7 September 2026. Nature of business, as the company describes it to Companies House: 56101 - Licensed restaurants; 56102 - Unlicensed restaurants and cafes; 56103 - Take-away food shops and mobile food stands. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About itsu
itsu is scored on Whito's UK Food and Hospitality marketing leaderboard, ranked 8 of 10 with 4.3 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
itsu is scored on the Whito Food & Hospitality leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 8 of 10
Overall 4.3/10 against an industry average of 4.8 on the Food & Hospitality marketing leaderboard. Read 22 October 2026.
- Social6 avg 5.2Social: 6 out of 10, industry average 5.2
- Website6 avg 8.6Website: 6 out of 10, industry average 8.6
- Email2 avg 5.3Email: 2 out of 10, industry average 5.3
- SEO2 avg 2.0SEO: 2 out of 10, industry average 2.0
- Paid6 avg 6.4Paid: 6 out of 10, industry average 6.4
- Reviews4 avg 2.3Reviews: 4 out of 10, industry average 2.3
- Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8
Marketing strengths
- Reviews 4/10 (industry 2.3). Trustpilot 3.1 from 332 reviews, with a company reply on 16 of the latest 20.
- Social 6/10 (industry 5.2). Links to Facebook, X, Instagram and LinkedIn, four platforms in all, read to the foot of the page.
Marketing weaknesses
- Email 2/10 (industry 5.3). A sign-up for 'health[ier] offers, updates & more'; no app or loyalty scheme seen.
- Website 6/10 (industry 8.6). Menu pages, a restaurant finder and a grocery section with recipes; no online ordering or prices on the homepage.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Email: Nando's scores 7/10 here. The Nando's Rewards app and loyalty scheme (a Chilli for every visit with £7 or more spent) plus a customer login.
- Website: Côte scores 10/10 here. Table booking and ordering, with prices shown (set courses from £19.95, £10 mains).
Whito’s verdict
itsu scores 4.3, eighth on the board. It replies on 16 of its latest 20 Trustpilot reviews, so reviews score 4 from 3.1 on 332, the best reviews score here. Social scores 6 for four platforms. Its website scores 6 for menu pages without ordering, and email 2 for a sign-up. Paid scores 6 on 1 Google ad and 8 Meta ads, and itsu.com appeared in none of 10 UK searches.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, X, Instagram and LinkedIn, four platforms in all, read to the foot of the page.
- Website 6: Menu pages, a restaurant finder and a grocery section with recipes; no online ordering or prices on the homepage.
- Email 2: A sign-up for 'health[ier] offers, updates & more'; no app or loyalty scheme seen.
- SEO 2: 0 of 10 UK web searches returned itsu.com in the top ten.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain itsu.com: 1 ad. Meta Ad Library, UK, active ads from the itsu page, read 23 October 2026: 8.
- Reviews 4: Trustpilot 3.1 from 332 reviews, with a company reply on 16 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('eat beautiful'); no named people confirmed; three recent news mentions not checked.
See itsu on the Food & Hospitality leaderboard · Listed above: Dishoom (4.6) · Listed below: Greggs (4.1) · Compare with rivals
History and method
Score history. itsu was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does itsu cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim itsuThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
