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Key facts
- Trading name
- Rentokil
- Registration
- Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified.
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- rentokil.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: no. No company number recorded
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Not checked. There is no company number on this listing.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Rentokil
Rentokil is scored on Whito's UK Pest Control marketing leaderboard, ranked 2 of 10 with 6.1 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before any work starts.
- Confirm the business holds the right registration or accreditation for the work, and that it is current.
- Get the quote in writing, and ask whether it includes parts, certification and VAT.
- Ask for proof of public liability insurance before work begins.
- Ask for any certificates relevant to the work once it is done.
Marketing scorecard
Rentokil is scored on the Whito Pest Control leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 2 of 10
Overall 6.1/10 against an industry average of 4.9 on the Pest Control marketing leaderboard. Read 22 October 2026.
- Social6 avg 4.8Social: 6 out of 10, industry average 4.8
- Website6 avg 7.3Website: 6 out of 10, industry average 7.3
- Email4 avg 2.0Email: 4 out of 10, industry average 2.0
- SEO7 avg 4.5SEO: 7 out of 10, industry average 4.5
- Paid8 avg 5.4Paid: 8 out of 10, industry average 5.4
- Reviews10 avg 6.6Reviews: 10 out of 10, industry average 6.6
- Brand2 avg 3.8Brand: 2 out of 10, industry average 3.8
Marketing strengths
- Reviews 10/10 (industry 6.6). Trustpilot 4.7 from 11,695 reviews (Rentokil Pest Control UK), with a company reply on 14 of the latest 20.
- Paid 8/10 (industry 5.4). Google Ads Transparency Centre, UK, last 30 days, by domain rentokil.co.uk: about 200 ads. Meta Ad Library, UK, active ads from the Rentokil Property Care page, read 23 October 2026: 1.
- SEO 7/10 (industry 4.5). 4 of 10 UK web searches returned rentokil.co.uk in the top ten ('rat removal service UK', 'pest control London', 'pest control Leeds' and 'pest control Bristol'), plus credit for a pest guide library and blog.
Marketing weaknesses
- Brand 2/10 (industry 3.8). Same name everywhere; the homepage was down, so no positioning line could be read, and no long-running asset, named people or three recent news mentions confirmed.
- Website 6/10 (industry 7.3). Scored from what loaded on 22 October 2026: the homepage showed a maintenance page and the prices and online survey booking pages returned connection errors. The pest guide pages that did load have a page per pest, an enquiry route and links to a pest control costs page and online survey booking, which we could not open, so no price or online booking is counted.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Brand: Cleankill scores 6/10 here. Same name everywhere, a clear positioning line ('Fast. Effective award winning pest control') and named people (a team page naming director Paul Bates); no long-running asset or three recent news mentions confirmed.
- Website: Fantastic Pest Control scores 10/10 here. Online booking with package prices on the page (£184, £264 and £348) and a prices page.
Whito’s verdict
Rentokil scores 6.1. Reviews score 10, the only top reviews score here: 4.7 from 11,695 Trustpilot reviews, with replies to 14 of the latest 20. SEO scores 7: rentokil.co.uk appeared in 4 of 10 UK searches, including its own pages for London, Leeds and Bristol, and its pest guides add a point. Its homepage was down for maintenance on 22 October 2026 and its prices and survey booking pages returned errors, so its website scores 6 on the pest guide pages that did load. Email scores 4 for the myRentokil customer portal. Paid scores 8 with about 200 Google ads and 1 Meta ad from its Rentokil Property Care page.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: The homepage was down for maintenance on 22 October 2026, so social links were read from its rat guide page: Facebook, LinkedIn, X and YouTube, four platforms in all.
- Website 6: Scored from what loaded on 22 October 2026: the homepage showed a maintenance page and the prices and online survey booking pages returned connection errors. The pest guide pages that did load have a page per pest, an enquiry route and links to a pest control costs page and online survey booking, which we could not open, so no price or online booking is counted.
- Email 4: The myRentokil customer portal; no newsletter or app seen on the pages that loaded.
- SEO 7: 4 of 10 UK web searches returned rentokil.co.uk in the top ten ('rat removal service UK', 'pest control London', 'pest control Leeds' and 'pest control Bristol'), plus credit for a pest guide library and blog.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain rentokil.co.uk: about 200 ads. Meta Ad Library, UK, active ads from the Rentokil Property Care page, read 23 October 2026: 1.
- Reviews 10: Trustpilot 4.7 from 11,695 reviews (Rentokil Pest Control UK), with a company reply on 14 of the latest 20.
- Brand 2: Same name everywhere; the homepage was down, so no positioning line could be read, and no long-running asset, named people or three recent news mentions confirmed.
See Rentokil on the Pest Control leaderboard · Listed above: Fantastic Pest Control (6.6) · Listed below: Aspect (5.7) · Compare with rivals
History and method
Score history. Rentokil was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Rentokil cover?
Confirm the coverage area directly with the business.
Is Rentokil registered?
Whito records: Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified. Registration can change, so confirm the current registration number with the relevant scheme before you book.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
Run Rentokil?
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Claim RentokilThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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