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Key facts
- Trading name
- Black Horse
- Registration
- The firm’s website shows company number 00661204. Whito checks the registers before a listing is marked Verified.
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- blackhorse.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 9 November 2026
What Whito has checked
- Listed: yes. Public entry since 9 November 2026
- Companies House matched: no. No company number recorded
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Not checked. There is no company number on this listing.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Black Horse
Black Horse is scored on Whito’s UK Motor Finance marketing leaderboard, ranked 10 of 10 with 2.3 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you apply
This listing is compiled from public sources, so confirm these directly with the firm before you apply.
- Check the firm on the FCA Financial Services Register, and use the website address on this page, not a look-alike site or an advert.
- If the firm is a broker, ask whether it is paid commission by the lender and how much.
- Compare the APR, the total amount payable and any final balloon payment before you sign.
- Ask whether getting a quote uses a soft or a hard credit search.
Marketing scorecard
Black Horse is scored on the Whito Motor Finance leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 10 of 10
Overall 2.3/10 against an industry average of 5.0 on the Motor Finance marketing leaderboard. Read 9 November 2026.
- Social0 avg 4.8Social: 0 out of 10, industry average 4.8
- Website6 avg 7.9Website: 6 out of 10, industry average 7.9
- Email2 avg 2.4Email: 2 out of 10, industry average 2.4
- SEO2 avg 4.0SEO: 2 out of 10, industry average 4.0
- Paid2 avg 4.6Paid: 2 out of 10, industry average 4.6
- Reviews2 avg 7.2Reviews: 2 out of 10, industry average 7.2
- Brand2 avg 3.8Brand: 2 out of 10, industry average 3.8
Marketing strengths
No channel is clearly above the industry average.
Marketing weaknesses
- Reviews 2/10 (industry 7.2). Trustpilot 2.2 from 620 reviews; 0 of the latest 20 have a company reply (0+2+0).
- Social 0/10 (industry 4.8). No social links on the site.
- Paid 2/10 (industry 4.6). Google Ads Transparency Centre (UK, last 30 days, domain blackhorse.co.uk): no ads found. Meta Ad Library (UK): no active ads from a Black Horse page; the active ads naming Black Horse came from claims firms and other businesses. Read 9 November 2026.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Reviews: Startline Motor Finance scores 10/10 here. Trustpilot 4.7 from 14,217 reviews; 19 of the latest 20 have a company reply (4+4+2).
- Social: CarFinance 247 scores 6/10 here. Links to X, LinkedIn, YouTube, TikTok, Facebook and Instagram from the site footer.
- Paid: CarFinance 247 scores 10/10 here. Google Ads Transparency Centre (UK, last 30 days, domain carfinance247.co.uk): about 200 ads. Meta Ad Library (UK, active ads naming the brand): at least 29 from its own page. Read 9 November 2026.
Whito’s verdict
Black Horse scores 2.3, the lowest of the ten. Reviews score 2: Trustpilot 2.2 from 620 reviews, with no company reply on the latest 20. Social scores 0: no social links on the site. Website scores 6: a dealer finder, a finance calculator with a representative quote, help pages and its company number; no APR or FRN on the homepage. Paid scores 2: no Google ads by domain; the active Meta ads naming Black Horse came from claims firms and other businesses.
The evidence behind the scores
Read 9 November 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 0: No social links on the site.
- Website 6: A dealer finder, a finance calculator with a representative quote, help pages and company number 661204; no APR or FRN on the homepage, and applications go through dealers.
- Email 2: Online account registration only; no newsletter sign-up seen.
- SEO 2: 0 of 10 UK web searches returned blackhorse.co.uk in the top ten.
- Paid 2: Google Ads Transparency Centre (UK, last 30 days, domain blackhorse.co.uk): no ads found. Meta Ad Library (UK): no active ads from a Black Horse page; the active ads naming Black Horse came from claims firms and other businesses. Read 9 November 2026.
- Reviews 2: Trustpilot 2.2 from 620 reviews; 0 of the latest 20 have a company reply (0+2+0).
- Brand 2: A clear positioning line ('Vehicle finance at your local dealer'); no social profiles to compare and no named people found.
See Black Horse on the Motor Finance leaderboard · Listed above: Startline Motor Finance (3.1) · Compare with rivals
History and method
Score history. Black Horse was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Black Horse cover?
Confirm the coverage area directly with the business.
Is Black Horse registered?
Whito records: The firm’s website shows company number 00661204. Whito checks the registers before a listing is marked Verified. Registration can change, so confirm the current registration number with the relevant scheme before you book.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim Black HorseThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
