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Key facts
- Trading name
- Better.co.uk
- Registration
- Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified.
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- better.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: no. No company number recorded
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Not checked. There is no company number on this listing.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Better.co.uk
Better.co.uk is scored on Whito's UK Mortgage Broker marketing leaderboard, ranked 9 of 10 with 4.7 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
Better.co.uk is scored on the Whito Mortgage Brokers leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 9 of 10
Overall 4.7/10 against an industry average of 5.4 on the Mortgage Brokers marketing leaderboard. Read 22 October 2026.
- Social6 avg 4.8Social: 6 out of 10, industry average 4.8
- Website8 avg 7.7Website: 8 out of 10, industry average 7.7
- Email0 avg 3.0Email: 0 out of 10, industry average 3.0
- SEO3 avg 4.2SEO: 3 out of 10, industry average 4.2
- Paid6 avg 6.6Paid: 6 out of 10, industry average 6.6
- Reviews8 avg 7.6Reviews: 8 out of 10, industry average 7.6
- Brand2 avg 4.2Brand: 2 out of 10, industry average 4.2
Marketing strengths
- Social 6/10 (industry 4.8). Links to TikTok, LinkedIn, Facebook and Instagram, four platforms in all.
Marketing weaknesses
- Email 0/10 (industry 3.0). No newsletter, account or app sign-up seen on the homepage.
- Brand 2/10 (industry 4.2). A clear positioning line ('Your free online Mortgage Broker'); its Trustpilot profile is titled 'Better.co.uk - trading as ONEDOME', so the name differs, and no long-running asset or named people found; three recent news mentions not checked.
- SEO 3/10 (industry 4.2). 0 of 10 UK web searches returned better.co.uk in the top ten, plus credit for a learning centre of guides.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Email: Tembo scores 6/10 here. The Tembo app on the App Store and Google Play, plus a customer login.
- Brand: Mortgage Advice Bureau scores 6/10 here. Same name everywhere, a clear positioning line ('UK's leading mortgage intermediary') and an authors page naming its writers; no long-running asset confirmed; three recent news mentions not checked.
- SEO: Mortgage Advice Bureau scores 9/10 here. 6 of 10 UK web searches returned mortgageadvicebureau.com in the top ten ('remortgage advice UK', 'mortgage broker London', 'mortgage broker Manchester', 'mortgage broker Birmingham', 'mortgage broker Leeds', 'mortgage broker Bristol'), plus credit for a guides library with named authors.
Whito’s verdict
Better.co.uk scores 4.7. Reviews score 8 from 4.8 on 10,230 Trustpilot reviews, with no replies on the latest 20. Its website scores 8, stating its advice is fee free and showing its FCA firm reference number. Paid scores 6 on 74 Google ads and social 6 for four platforms. Email scores 0, and brand 2, as its Trustpilot profile trades under the OneDome name. better.co.uk appeared in none of 10 UK searches, with a learning centre adding a point.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to TikTok, LinkedIn, Facebook and Instagram, four platforms in all.
- Website 8: Advice stated as fee free, a page per mortgage type and its FCA firm reference number shown; trussle.com now redirects to this site.
- Email 0: No newsletter, account or app sign-up seen on the homepage.
- SEO 3: 0 of 10 UK web searches returned better.co.uk in the top ten, plus credit for a learning centre of guides.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain better.co.uk: 74 ads. Meta Ad Library, UK, read 23 October 2026: no active ads from the Better.co.uk page.
- Reviews 8: Trustpilot 4.8 from 10,230 reviews, with no company reply on the latest 20.
- Brand 2: A clear positioning line ('Your free online Mortgage Broker'); its Trustpilot profile is titled 'Better.co.uk - trading as ONEDOME', so the name differs, and no long-running asset or named people found; three recent news mentions not checked.
See Better.co.uk on the Mortgage Brokers leaderboard · Listed above: John Charcol (5.3) · Listed below: Alexander Hall (3.4) · Compare with rivals
History and method
Score history. Better.co.uk was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Better.co.uk cover?
Confirm the coverage area directly with the business.
Is Better.co.uk registered?
Whito records: Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified. Registration can change, so confirm the current registration number with the relevant scheme before you book.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
Run Better.co.uk?
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Claim Better.co.ukThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
