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Key facts
- Trading name
- Golden Leaves
- Registered company
- Golden Leaves Limited
- Company number
- 02935393 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- goldenleaves.com
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 02935393, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 02935393, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 3 June 1994. Company type: Private limited Company. Latest accounts on the register: Group of companies' accounts made up to 31 March 2025, filed on 8 June 2026. Nature of business, as the company describes it to Companies House: 96030 - Funeral and related activities. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Golden Leaves
Golden Leaves is scored on Whito's UK Funeral Directors marketing leaderboard, ranked 3 of 10 with 5.7 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
Golden Leaves is scored on the Whito Funeral Directors leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 3 of 10
Overall 5.7/10 against an industry average of 5.2 on the Funeral Directors marketing leaderboard. Read 23 October 2026.
- Social4 avg 4.0Social: 4 out of 10, industry average 4.0
- Website8 avg 7.2Website: 8 out of 10, industry average 7.2
- Email4 avg 1.4Email: 4 out of 10, industry average 1.4
- SEO3 avg 4.3SEO: 3 out of 10, industry average 4.3
- Paid8 avg 8.0Paid: 8 out of 10, industry average 8.0
- Reviews9 avg 7.5Reviews: 9 out of 10, industry average 7.5
- Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8
Marketing strengths
- Email 4/10 (industry 1.4). A plan holder login ('GL Login'); no newsletter or app seen.
- Reviews 9/10 (industry 7.5). Trustpilot 4.9 from 6,134 reviews, with a company reply on 19 of the latest 20.
- Website 8/10 (industry 7.2). Plans priced from £1,700 (Copper plan), a get-a-quote route and its FCA firm reference number (960923) shown.
Marketing weaknesses
- SEO 3/10 (industry 4.3). 0 of 10 UK web searches returned goldenleaves.com (counted against the searches run on 22 October 2026) in the top ten, plus credit for a funeral planning advice section.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- SEO: Dignity scores 9/10 here. 5 of 10 UK web searches returned dignityfunerals.co.uk in the top ten ('funeral directors London', 'funeral directors Manchester', 'funeral directors Birmingham', 'funeral directors Leeds', 'funeral directors Bristol'), plus credit for a guidance library.
Whito’s verdict
Golden Leaves scores 5.7, level third with Dignity. It replaced Golden Charter on this board after Golden Charter's website returned an error on 22 and 23 October 2026. Reviews score 9 from 4.9 on 6,134 Trustpilot reviews, with replies to 19 of the latest 20, the strongest reply habit on the board. Its website scores 8: plans from £1,700 and its FCA firm reference number on the homepage. Paid scores 8, with 10 Google ads and active Meta ads from its own page. Email scores 4 for a plan holder login. goldenleaves.com appeared in none of 10 UK searches, with an advice section adding a point. Avalon Funeral Plans, also on this board, now sends new buyers to Golden Leaves.
The evidence behind the scores
Read 23 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 4: Links to Facebook, X and LinkedIn (the LinkedIn link goes to a personal-style profile address), three platforms in all.
- Website 8: Plans priced from £1,700 (Copper plan), a get-a-quote route and its FCA firm reference number (960923) shown.
- Email 4: A plan holder login ('GL Login'); no newsletter or app seen.
- SEO 3: 0 of 10 UK web searches returned goldenleaves.com (counted against the searches run on 22 October 2026) in the top ten, plus credit for a funeral planning advice section.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain goldenleaves.com: 10 ads. Meta Ad Library, UK, active ads from the Golden Leaves Funeral Plans page, read 23 October 2026: 5 (in the first 54 results loaded for a general search).
- Reviews 9: Trustpilot 4.9 from 6,134 reviews, with a company reply on 19 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Pre-paid funeral plans for everyone'), with 'over 40 years' of plan provision stated; no named people confirmed; three recent news mentions not checked.
See Golden Leaves on the Funeral Directors leaderboard · Listed above: Dignity (5.7) · Listed below: Aura (5.6) · Compare with rivals
History and method
Score history. Golden Leaves was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Golden Leaves cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim Golden LeavesThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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