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Key facts
- Trading name
- Farewill
- Registered company
- Farewill Ltd.
- Company number
- 09701947 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- farewill.com
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 09701947, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 09701947, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 24 July 2015. Company type: Private limited Company. Latest accounts on the register: Group of companies' accounts made up to 31 December 2024, filed on 30 December 2025. Nature of business, as the company describes it to Companies House: 62090 - Other information technology service activities. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Farewill
Farewill is scored on Whito's UK Funeral Directors marketing leaderboard, ranked 8 of 10 with 5.0 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
Farewill is scored on the Whito Funeral Directors leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 8 of 10
Overall 5.0/10 against an industry average of 5.2 on the Funeral Directors marketing leaderboard. Read 22 October 2026.
- Social0 avg 4.0Social: 0 out of 10, industry average 4.0
- Website10 avg 7.2Website: 10 out of 10, industry average 7.2
- Email4 avg 1.4Email: 4 out of 10, industry average 1.4
- SEO3 avg 4.3SEO: 3 out of 10, industry average 4.3
- Paid6 avg 8.0Paid: 6 out of 10, industry average 8.0
- Reviews8 avg 7.5Reviews: 8 out of 10, industry average 7.5
- Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8
Marketing strengths
- Website 10/10 (industry 7.2). Prices shown (probate from £895) with wills written and bought online and cremation arranged online.
- Email 4/10 (industry 1.4). A customer account login; no newsletter or app seen.
- Reviews 8/10 (industry 7.5). Trustpilot 4.9 from 20,846 reviews, with no company reply on the latest 20.
Marketing weaknesses
- Social 0/10 (industry 4.0). No social media links found on the homepage, so there are no profiles to compare.
- Paid 6/10 (industry 8.0). Google Ads Transparency Centre, UK, last 30 days, by domain farewill.com: about 200 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found from a Farewill page.
- SEO 3/10 (industry 4.3). 0 of 10 UK web searches returned farewill.com in the top ten, plus credit for a guides library.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Social: Co-op Funeralcare scores 6/10 here. Links to X, Facebook, YouTube and LinkedIn, four platforms in all.
- Paid: Co-op Funeralcare scores 10/10 here. Google Ads Transparency Centre, UK, last 30 days, by domain coop.co.uk: about 1,000 ads (the whole coop.co.uk domain, not funeralcare alone). Meta Ad Library, UK, active ads from the Co-op Funeralcare page, read 23 October 2026: 14.
- SEO: Dignity scores 9/10 here. 5 of 10 UK web searches returned dignityfunerals.co.uk in the top ten ('funeral directors London', 'funeral directors Manchester', 'funeral directors Birmingham', 'funeral directors Leeds', 'funeral directors Bristol'), plus credit for a guidance library.
Whito’s verdict
Farewill scores 5.0. Its website scores 10, the only top score here: wills are written and bought online and probate is priced from £895. Reviews score 8 from 4.9 on 20,846 Trustpilot reviews, held back by no replies on the latest 20. Paid scores 6 on about 200 Google ads, with no active Meta ads found from its page, and email 4 for an account. Social scores 0, with no social links found on the homepage, and farewill.com appeared in none of 10 UK searches. Farewill has been owned by Dignity since October 2024.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 0: No social media links found on the homepage, so there are no profiles to compare.
- Website 10: Prices shown (probate from £895) with wills written and bought online and cremation arranged online.
- Email 4: A customer account login; no newsletter or app seen.
- SEO 3: 0 of 10 UK web searches returned farewill.com in the top ten, plus credit for a guides library.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain farewill.com: about 200 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found from a Farewill page.
- Reviews 8: Trustpilot 4.9 from 20,846 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('The simpler way to deal with death'); no long-running asset or named people confirmed; three recent news mentions not checked.
See Farewill on the Funeral Directors leaderboard · Listed above: Distinct Cremations (5.1) · Listed below: Funeral Partners (3.6) · Compare with rivals
History and method
Score history. Farewill was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Farewill cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim FarewillThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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