Last Updated on September 4, 2026
Letting agents pay for visibility monthly, portals, then neglect the free assets that decide the only scarce contest, the landlord’s choice of manager. Everything below costs staff time only, and most of it uses material the law already obliges you to have.
Turn compliance into the money-safety page
CMP scheme named and certificate linked, redress scheme explained, deposit scheme stated, fees in exact amounts. The display duties exist anyway under the Consumer Rights Act; doing them prominently and in plain English converts a legal chore into the strongest landlord pitch in the market. Details in our redress and client money guide.
Be the Act explainer
Phase one of the Renters’ Rights Act commenced in May 2026; the database and ombudsman phase follows from late 2026. A monthly plain-English update, what changed, what is coming, what we handle, published on your site and emailed to every landlord, is free, endlessly quotable by engines, and lands on exactly the audience deciding whether to keep self-managing.
Reviews from both sides
Two asks a week at calm moments: renewals and statements for landlords, deposit returns and closed repairs for tenants, each side asked to name what they experienced. Never incentivise, which has been banned since April 2025. The full playbook is in our review volume guide.
A Google profile per branch
Real name, lettings categories, named staff with photos, the review flow above. In our August 2026 study, profiles and reviews carried 81% of AI answers about local businesses, and the agency’s own site 90%. Both shelves are free.
Work the list you already own
Your managed landlords know other landlords, and 27% of revenue already comes from renewals per Goodlord. A quarterly letter with the Act update, void statistics and a referral thank-you beats any cold channel in lettings, and costs a stamp or nothing.
Common questions
What free marketing works best for a letting agent?
A prominent money-safety page built from your legal compliance, a monthly plain-English Renters’ Rights Act update, two review asks a week at calm moments, a complete Google profile per branch, and quarterly letters to the landlord list you already own.
How do letting agents win landlords without advertising?
By being the calm explainer of the new rules and the visibly protected place for rent money. Both are free: the Act update earns the enquiry, the compliance page and landlord reviews close it.
Should letting agents email their landlords?
Yes, monthly or quarterly, with plain-English legal updates and portfolio-relevant numbers. The existing landlord list is the highest-converting audience an agency owns, and renewals are already 27% of revenue per Goodlord.
Before you spend any of this, check what the machines can read
The free Whito Visibility Check shows what engines can read on your agency site today. Seventeen checks, free, no email needed.
The structural checks behind this research run on any website in about twenty seconds. Enter yours and read the full result on the page. Free, and we do not ask for your email.
Run the free Visibility Check