68 Dental: Marketing Review

Last Updated on June 1, 2026

By Whito. Published June 2026.

Most independent dental practices assume their reputation does the marketing for them. For a while, it does. Then a corporate chain opens nearby, runs Google Ads, and suddenly the phone goes quieter than it used to be.

68 Dental is an independent, family-run dental practice in Crossgates, Leeds. They have been operating for over 35 years, offer both NHS and private treatments, and have built a genuine reputation in the local community. Their Google reviews are strong at 4.6 stars.

But reputation alone is not a marketing strategy. Here is the full review.

What 68 Dental is

68 Dental (formerly Dentistry@68) is a general dental practice at 68 Austhorpe Road, Crossgates, Leeds LS15 8DZ. They provide NHS and private dental care including general dentistry, cosmetic treatments, hygiene services, and emergency appointments. The practice uses Dentally for patient management and offers an online portal for existing patients.

They have been serving the Crossgates community for over 35 years. That kind of longevity in an industry where practices regularly change hands or get absorbed by corporates is a genuine achievement. The question is whether their marketing reflects the strength of the business behind it.

The marketing scorecard

What they are getting right

The reputation is real

35 years in one location, serving the same community, with a 4.6-star Google rating. That is not manufactured. It is earned through decades of consistent care. In an industry where corporate chains are buying up independent practices at pace, 68 Dental has survived on the strength of patient relationships. That matters more than most marketing tactics ever will.

The website design is clean

The site uses professional photography, a clear colour palette, and does not look like a template from 2015. The Elementor build is responsive and loads reasonably well on mobile. The phone number is visible in the header. For a single-page site, the design itself is not the problem.

Emergency appointments are clearly promoted

Dental emergencies are high-intent, high-value search terms. 68 Dental has an emergencies section in the navigation and on the homepage. That is the right instinct. When someone chips a tooth at 9pm, you want to be the practice they find first.

The FAQ section addresses real patient concerns

The FAQ section covers genuine questions: NHS availability, parking, cosmetic treatments, online booking, and hygiene appointments. These are the exact things a prospective patient wants to know before picking up the phone. Short, direct answers. No padding.

What needs fixing

1. The single-page website is holding them back

This is the biggest issue. The entire website is one scrolling homepage with anchor sections. There are no individual treatment pages, no about page, no dedicated emergency page, and no blog. From a search engine perspective, one page means one chance to rank. A competitor with separate pages for “dental implants Leeds,” “teeth whitening Crossgates,” “emergency dentist Leeds,” and “NHS dentist LS15” has four chances to show up in search results. 68 Dental has one.

The fix is not complicated. Build individual pages for each core service: general dentistry, cosmetic treatments, hygiene appointments, emergency care, and NHS services. Each page should target a specific local search term and include pricing guidance, what to expect, and a clear call to action. Our guide to service pages that convert covers the structure in detail.

2. They are not in the Google Map Pack

When someone searches “dentist Crossgates Leeds,” 68 Dental does not appear in the Google Map Pack, the three-result box with the map that sits above organic results. That box captures the majority of clicks for local searches. The practice that shows up there gets the call.

With only 18 Google reviews, 68 Dental is behind competitors who have 100+. The Google Business Profile needs more reviews, more photos, regular posts, and complete service listings. Our guide to setting up Google Business Profile walks through every step.

3. Social media is effectively dead

The Facebook page has zero followers and has not been updated since October 2022. There is no Instagram account and no TikTok presence. For a dental practice, this is not unusual, but it is a missed opportunity.

Dental practices that post consistently on Instagram and Facebook, even simple content like team photos, before-and-after treatment shots (with consent), and oral health tips, build familiarity with local audiences. A patient who has seen your team on Instagram before they walk through the door already trusts you more than a stranger. Two posts per week is enough. Our guide to social media for UK businesses covers how to start without burning out.

4. Only 18 Google reviews after 35 years

A practice that has served a community for 35 years should have hundreds of reviews, not 18. The 4.6-star rating is strong, but the volume is too low. It signals to Google that the practice is either small or not actively used, neither of which is true.

The fix is a simple review collection system. After each appointment, send a text or email with a direct link to the Google review page. Most patients will leave a review if the process takes under 30 seconds. Our guide to getting more Google reviews covers the full system.

5. No online booking for new patients

Existing patients can book through the Dentally portal. New patients cannot. They have to call or fill out a contact form. In 2026, a significant number of people, particularly younger patients, will not pick up the phone. They want to book online, ideally outside of office hours. If the booking system is not there, they book with whoever does have one.

Adding new patient booking through the existing Dentally portal, or integrating a booking widget on the website, would remove the biggest friction point in the patient acquisition process.

The priority list

Where 68 Dental sits in the framework

Using Whito’s Start, Build, Scale framework, 68 Dental is in the Start stage. That sounds harsh for a practice that has been running for 35 years, but marketing stage and business maturity are not the same thing. The business is strong. The marketing foundations are not.

The website does not give Google enough content to rank for the searches that matter. The Google Business Profile is underweight on reviews. Social media is dormant. There is no content strategy and no systematic way to capture new patient enquiries online.

The good news is that the Start stage fixes are the cheapest and fastest. Building treatment pages, optimising the Google profile, and starting a review collection system can all be done in a single week. Those three actions alone would transform 68 Dental’s online visibility.

The verdict

68 Dental has something most practices would pay a fortune for: 35 years of trust in a tight-knit community. The clinical reputation is clearly strong, the Google rating is healthy, and the website design is presentable.

The gap is structural. A single-page website with no individual treatment pages, 18 Google reviews after three decades, and zero social media activity means the practice is invisible to anyone who does not already know them. Every new resident in Crossgates, every patient leaving a corporate chain, every person searching “dentist near me” at 10pm is going to a competitor, not because 68 Dental is worse, but because they cannot find them.

The fixes are straightforward and most of them are free. Build the pages. Collect the reviews. Show up where patients are looking. The reputation is already there. The marketing just needs to catch up.

Want to see where your dental practice stands? Whito’s free Growth Report checks your website, SEO, social media, and local visibility in under three minutes.

68 Dental is an independent dental practice in Crossgates, Leeds. Visit 68dental.co.uk or call 0113 264 1657.

Related reading

• Dentist Marketing Guide
• Local SEO: Rank Higher in Your Area
• Set Up Google Business Profile
• Get More Google Reviews
• Service Pages That Convert

Whito

Whito exists to stop businesses scaling the wrong way. We focus on structure, leverage, and measurable growth, not noise, not vanity metrics.

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