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Key facts
- Trading name
- Lounge Underwear
- Registered company
- Lounge Underwear Limited
- Company number
- 10038870 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- lounge.com
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 10038870, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 10038870, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 2 March 2016. Company type: Private limited Company. Latest accounts on the register: Full accounts made up to 30 June 2025, filed on 1 June 2026. Nature of business, as the company describes it to Companies House: 47710 - Retail sale of clothing in specialised stores. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Lounge Underwear
Lounge Underwear is scored on Whito's UK Ecommerce marketing leaderboard, ranked 5 of 10 with 6.1 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
Lounge Underwear is scored on the Whito Ecommerce Brands leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 5 of 10
Overall 6.1/10 against an industry average of 6.2 on the Ecommerce Brands marketing leaderboard. Read 22 October 2026.
- Social6 avg 5.4Social: 6 out of 10, industry average 5.4
- Website10 avg 10.0Website: 10 out of 10, industry average 10.0
- Email4 avg 4.8Email: 4 out of 10, industry average 4.8
- SEO2 avg 2.8SEO: 2 out of 10, industry average 2.8
- Paid10 avg 10.0Paid: 10 out of 10, industry average 10.0
- Reviews7 avg 6.8Reviews: 7 out of 10, industry average 6.8
- Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8
Marketing strengths
- Social 6/10 (industry 5.4). Links to Facebook, X, Instagram, YouTube, TikTok, LinkedIn and Pinterest, seven platforms in all.
Marketing weaknesses
- Email 4/10 (industry 4.8). A sign-up and a customer account login; no app seen.
- SEO 2/10 (industry 2.8). 0 of 10 UK web searches returned lounge.com in the top ten; the blog address leads to a news page, so no advice library credit.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Email: Myprotein scores 8/10 here. The Myprotein app plus a rewards scheme ('Earn £15 Credit') and a customer account.
- SEO: Huel scores 3/10 here. 0 of 10 UK web searches returned huel.com in the top ten, plus credit for the Huel Digest guides.
Whito’s verdict
Lounge Underwear scores 6.1, level fifth. The business now trades from lounge.com and links seven social platforms, the most here, for a social score of 6. Its website scores 10 with multibuy prices such as 3 for £36. Reviews score 7 from 4.1 on 19,649 Trustpilot reviews, still filed under the old loungeunderwear.com address, with a reply to 1 of the latest 20. Paid scores 10 with about 400 Google ads on lounge.com and 30 Meta ads. SEO scores 2: lounge.com appeared in none of 10 UK searches and its blog is a news page.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, X, Instagram, YouTube, TikTok, LinkedIn and Pinterest, seven platforms in all.
- Website 10: Online shop and checkout at lounge.com with multibuy prices (3 for £36, 5 for £55).
- Email 4: A sign-up and a customer account login; no app seen.
- SEO 2: 0 of 10 UK web searches returned lounge.com in the top ten; the blog address leads to a news page, so no advice library credit.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain lounge.com: about 400 ads (1 for the old loungeunderwear.com domain). Meta Ad Library, UK, active ads from the Lounge Underwear page, read 23 October 2026: 30.
- Reviews 7: Trustpilot 4.1 from 19,649 reviews (profile under loungeunderwear.com), with a company reply on 1 of the latest 20.
- Brand 4: Same Lounge name and logo across the site and social profiles and a co-founder named on the Our Story page; no positioning line on the homepage, long-running asset or three recent news mentions confirmed.
See Lounge Underwear on the Ecommerce Brands leaderboard · Listed above: Freddie's Flowers (6.1) · Listed below: Bloom & Wild (6.0) · Compare with rivals
History and method
Score history. Lounge Underwear was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Lounge Underwear cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim Lounge UnderwearThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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