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Key facts
- Trading name
- Gousto
- Registration
- Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified.
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- gousto.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: no. No company number recorded
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Not checked. There is no company number on this listing.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Gousto
Gousto is scored on Whito's UK Ecommerce marketing leaderboard, ranked 3 of 10 with 6.6 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
Gousto is scored on the Whito Ecommerce Brands leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 3 of 10
Overall 6.6/10 against an industry average of 6.2 on the Ecommerce Brands marketing leaderboard. Read 22 October 2026.
- Social6 avg 5.4Social: 6 out of 10, industry average 5.4
- Website10 avg 10.0Website: 10 out of 10, industry average 10.0
- Email6 avg 4.8Email: 6 out of 10, industry average 4.8
- SEO3 avg 2.8SEO: 3 out of 10, industry average 2.8
- Paid10 avg 10.0Paid: 10 out of 10, industry average 10.0
- Reviews7 avg 6.8Reviews: 7 out of 10, industry average 6.8
- Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8
Marketing strengths
- Email 6/10 (industry 4.8). The Gousto app on the App Store and Google Play plus a customer login; no newsletter form seen.
- Social 6/10 (industry 5.4). Links to Facebook, X, YouTube and Instagram, four platforms in all.
Marketing weaknesses
No channel is clearly below the industry average.
Whito’s verdict
Gousto scores 6.6, level third with Gymshark. Its website scores 10, with a price per meal on the homepage (£3.20, or £1.60 on a first box) and online sign-up. Email scores 6 for the Gousto app and a customer login. Reviews score 7: the rating is 3.6 from 51,215 Trustpilot reviews, but Gousto replied to 16 of the latest 20, the joint best reply habit on the board. Paid scores 10 with about 400 Google ads and 124 Meta ads. Brand scores 4 for one name and a clear line, 'The recipe box that works around you'.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, X, YouTube and Instagram, four platforms in all.
- Website 10: Online sign-up and checkout with a price per meal on the homepage (£3.20, £1.60 on the first box).
- Email 6: The Gousto app on the App Store and Google Play plus a customer login; no newsletter form seen.
- SEO 3: 0 of 10 UK web searches returned gousto.co.uk in the top ten, plus credit for a blog.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain gousto.co.uk: about 400 ads. Meta Ad Library, UK, active ads from the Gousto page, read 23 October 2026: 124.
- Reviews 7: Trustpilot 3.6 from 51,215 reviews, with a company reply on 16 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('The recipe box that works around you'); no long-running asset, named people or three recent news mentions confirmed.
See Gousto on the Ecommerce Brands leaderboard · Listed above: Myprotein (6.7) · Listed below: Gymshark (6.6) · Compare with rivals
History and method
Score history. Gousto was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Gousto cover?
Confirm the coverage area directly with the business.
Is Gousto registered?
Whito records: Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified. Registration can change, so confirm the current registration number with the relevant scheme before you book.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
Run Gousto?
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Claim GoustoThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
