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Key facts
- Trading name
- ASOS
- Registration
- Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified.
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- asos.com
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: no. No company number recorded
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Not checked. There is no company number on this listing.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About ASOS
ASOS is scored on Whito's UK Ecommerce marketing leaderboard, ranked 10 of 10 with 5.6 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
ASOS is scored on the Whito Ecommerce Brands leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 10 of 10
Overall 5.6/10 against an industry average of 6.2 on the Ecommerce Brands marketing leaderboard. Read 22 October 2026.
- Social4 avg 5.4Social: 4 out of 10, industry average 5.4
- Website10 avg 10.0Website: 10 out of 10, industry average 10.0
- Email7 avg 4.8Email: 7 out of 10, industry average 4.8
- SEO2 avg 2.8SEO: 2 out of 10, industry average 2.8
- Paid10 avg 10.0Paid: 10 out of 10, industry average 10.0
- Reviews4 avg 6.8Reviews: 4 out of 10, industry average 6.8
- Brand2 avg 3.8Brand: 2 out of 10, industry average 3.8
Marketing strengths
- Email 7/10 (industry 4.8). The ASOS app, promoted on the homepage, plus an email subscribe option and the Premier delivery scheme.
Marketing weaknesses
- Reviews 4/10 (industry 6.8). Trustpilot 1.6 from 192,272 reviews, with no company reply on the latest 20.
- Brand 2/10 (industry 3.8). Same name everywhere; no positioning line on the homepage, long-running asset, named people or three recent news mentions confirmed.
- Social 4/10 (industry 5.4). Links to Facebook and Instagram, two platforms in all.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Reviews: Wild scores 9/10 here. Trustpilot 4.5 from 103,164 reviews, with a company reply on 15 of the latest 20.
- Brand: Huel scores 6/10 here. Same name everywhere, a clear positioning line ('Fast, nutritious, complete food.') and a Meet the founder section on the About page naming the people behind it; no long-running asset or three recent news mentions confirmed.
- Social: Huel scores 6/10 here. Links to YouTube, Facebook, X, LinkedIn, TikTok and Instagram, six platforms in all.
Whito’s verdict
ASOS scores 5.6, the lowest of the ten. Reviews score 4: the volume is the third largest here at 192,272 Trustpilot reviews, but the rating is 1.6 and none of the latest 20 has a reply. Social scores 4, with only Facebook and Instagram linked from the homepage. Email scores 7 for the ASOS app plus an email subscribe option, and paid scores 10 with about 20,000 Google ads in 30 days, by far the most on the board, and 114 Meta ads. Heavy spend and a large app audience have not lifted it above the smaller brands, because its public review record is the weakest here.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 4: Links to Facebook and Instagram, two platforms in all.
- Website 10: Online shop and checkout across clothing, footwear and accessories.
- Email 7: The ASOS app, promoted on the homepage, plus an email subscribe option and the Premier delivery scheme.
- SEO 2: 0 of 10 UK web searches returned asos.com in the top ten, including 'buy activewear online UK'; no advice library found.
- Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain asos.com: about 20,000 ads. Meta Ad Library, UK, active ads from the ASOS page, read 23 October 2026: 114.
- Reviews 4: Trustpilot 1.6 from 192,272 reviews, with no company reply on the latest 20.
- Brand 2: Same name everywhere; no positioning line on the homepage, long-running asset, named people or three recent news mentions confirmed.
See ASOS on the Ecommerce Brands leaderboard · Listed above: Simba (5.9) · Compare with rivals
History and method
Score history. ASOS was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does ASOS cover?
Confirm the coverage area directly with the business.
Is ASOS registered?
Whito records: Not yet matched to a Companies House record. Whito checks the register before a listing is marked Verified. Registration can change, so confirm the current registration number with the relevant scheme before you book.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim ASOSThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
Product and company names shown on this listing may be the trademarks of their respective owners. A Whito listing does not imply any affiliation with, or endorsement by, them.
