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Key facts
- Trading name
- Metro Rod
- Registered company
- Metro Rod Limited
- Company number
- 04235803 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- metrorod.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 04235803, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 04235803, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 15 June 2001. Company type: Private limited Company. Latest accounts on the register: Audit exemption subsidiary accounts made up to 31 December 2025, filed on 3 October 2026. Nature of business, as the company describes it to Companies House: 43220 - Plumbing, heat and air-conditioning installation. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Metro Rod
Metro Rod is scored on Whito's UK Drainage marketing leaderboard, ranked 1 of 10 with 6.1 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before any work starts.
- Confirm the business holds the right registration or accreditation for the work, and that it is current.
- Get the quote in writing, and ask whether it includes parts, certification and VAT.
- Ask for proof of public liability insurance before work begins.
- Ask for any certificates relevant to the work once it is done.
Marketing scorecard
Metro Rod is scored on the Whito Drainage leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 1 of 10
Overall 6.1/10 against an industry average of 4.7 on the Drainage marketing leaderboard. Read 12 October 2026.
- Social6 avg 4.0Social: 6 out of 10, industry average 4.0
- Website6 avg 7.0Website: 6 out of 10, industry average 7.0
- Email4 avg 1.6Email: 4 out of 10, industry average 1.6
- SEO10 avg 4.3SEO: 10 out of 10, industry average 4.3
- Paid8 avg 6.2Paid: 8 out of 10, industry average 6.2
- Reviews5 avg 6.5Reviews: 5 out of 10, industry average 6.5
- Brand4 avg 3.2Brand: 4 out of 10, industry average 3.2
Marketing strengths
- SEO 10/10 (industry 4.3). 8 of 10 UK web searches returned metrorod.co.uk in the top ten, plus credit for an advice and guides library.
- Email 4/10 (industry 1.6). An unticked marketing opt-in on the enquiry form plus the commercial 'Connect' portal.
- Social 6/10 (industry 4.0). Links to X, Facebook, LinkedIn and YouTube, four platforms in all.
Marketing weaknesses
- Reviews 5/10 (industry 6.5). Trustpilot 4.3 from 796 reviews, with a company reply on 4 of the latest 20.
- Website 6/10 (industry 7.0). Service pages for drainage, pumps and tankers, an online enquiry form, a 24/7 line and a 'Connect' portal for commercial clients; no prices.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Reviews: Drain Doctor scores 9/10 here. Trustpilot 4.8 from 9,906 reviews, with a company reply on 13 of the latest 20.
- Website: Fantastic Services scores 10/10 here. Online booking across home services including drain unblocking ('Book Home & Garden Services in 30 Seconds Online'), with a check prices and availability route.
Whito’s verdict
Metro Rod scores 6.1, the highest of the ten. Search scores 10: metrorod.co.uk appeared in 8 of 10 UK searches, often through local franchise posts such as one on drain unblocking in Birmingham. Paid scores 8, with 75 Google ads and 2 Meta ads. Metro Rod was founded in 1983, has over 40 franchisees and has been owned by Franchise Brands plc since March 2017. Its website scores 6, with service pages, an online enquiry form and a commercial client portal, but no prices. Reviews score 5 from 4.3 on 796 Trustpilot reviews, with replies to 4 of the latest 20. That review volume, against Dyno-Rod's 50,972 and Drain Doctor's 9,906, is its clearest gap.
The evidence behind the scores
Read 12 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to X, Facebook, LinkedIn and YouTube, four platforms in all.
- Website 6: Service pages for drainage, pumps and tankers, an online enquiry form, a 24/7 line and a 'Connect' portal for commercial clients; no prices.
- Email 4: An unticked marketing opt-in on the enquiry form plus the commercial 'Connect' portal.
- SEO 10: 8 of 10 UK web searches returned metrorod.co.uk in the top ten, plus credit for an advice and guides library.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain metrorod.co.uk: 75 ads. Meta Ad Library, UK, active ads naming the brand: 2.
- Reviews 5: Trustpilot 4.3 from 796 reviews, with a company reply on 4 of the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('THE BEST PEOPLE FOR THE WORST JOBS'); no long-running asset, named people or three recent news mentions found.
See Metro Rod on the Drainage leaderboard · Listed below: Fantastic Services (6.0) · Compare with rivals
History and method
Score history. Metro Rod was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Metro Rod cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim Metro RodThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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