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Key facts
- Trading name
- Close Brothers Motor Finance
- Registration
- The firm’s website shows FCA firm reference number 124750 and company number 00195626. Whito checks the registers before a listing is marked Verified.
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- closemotorfinance.co.uk
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 9 November 2026
What Whito has checked
- Listed: yes. Public entry since 9 November 2026
- Companies House matched: no. No company number recorded
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Not checked. There is no company number on this listing.
- Regulator register
- Not checked by Whito. The registrations and memberships on this listing are as the business or its website states them. Check each one on the scheme’s own register before you book.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About Close Brothers Motor Finance
Close Brothers Motor Finance is scored on Whito’s UK Motor Finance marketing leaderboard, ranked joint 6 of 10 with 4.6 out of 10 overall. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you apply
This listing is compiled from public sources, so confirm these directly with the firm before you apply.
- Check the firm on the FCA Financial Services Register, and use the website address on this page, not a look-alike site or an advert.
- If the firm is a broker, ask whether it is paid commission by the lender and how much.
- Compare the APR, the total amount payable and any final balloon payment before you sign.
- Ask whether getting a quote uses a soft or a hard credit search.
Marketing scorecard
Close Brothers Motor Finance is scored on the Whito Motor Finance leaderboard. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Nobody can pay to appear or to change a score.
Marketing scores, ranked 6 of 10
Overall 4.6/10 against an industry average of 5.0 on the Motor Finance marketing leaderboard. Read 9 November 2026.
- Social6 avg 4.8Social: 6 out of 10, industry average 4.8
- Website8 avg 7.9Website: 8 out of 10, industry average 7.9
- Email2 avg 2.4Email: 2 out of 10, industry average 2.4
- SEO2 avg 4.0SEO: 2 out of 10, industry average 4.0
- Paid4 avg 4.6Paid: 4 out of 10, industry average 4.6
- Reviews6 avg 7.2Reviews: 6 out of 10, industry average 7.2
- Brand4 avg 3.8Brand: 4 out of 10, industry average 3.8
Marketing strengths
- Social 6/10 (industry 4.8). Links to X, LinkedIn and YouTube from the site footer.
Marketing weaknesses
- SEO 2/10 (industry 4.0). 0 of 10 UK web searches returned closemotorfinance.co.uk in the top ten.
- Reviews 6/10 (industry 7.2). Trustpilot 3.7 from 7,439 reviews; 18 of the latest 20 have a company reply (1+3+2). This is the Close Brothers group profile, which covers more than motor finance; Trustpilot sends the motor finance address there.
- Paid 4/10 (industry 4.6). Google Ads Transparency Centre (UK, last 30 days, domain closemotorfinance.co.uk): 7 ads. Meta Ad Library (UK): no active ads from its own page; the active ads naming Close Brothers came from claims firms and car dealers. Read 9 November 2026.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- SEO: CarFinance 247 scores 9/10 here. 5 of 10 UK web searches returned carfinance247.co.uk in the top ten ('used car finance UK', 'car finance calculator UK', 'van finance UK', 'motorbike finance UK', 'car finance broker UK'), plus 1 point for its guides and video library.
- Reviews: Startline Motor Finance scores 10/10 here. Trustpilot 4.7 from 14,217 reviews; 19 of the latest 20 have a company reply (4+4+2).
- Paid: CarFinance 247 scores 10/10 here. Google Ads Transparency Centre (UK, last 30 days, domain carfinance247.co.uk): about 200 ads. Meta Ad Library (UK, active ads naming the brand): at least 29 from its own page. Read 9 November 2026.
Whito’s verdict
Close Brothers Motor Finance scores 4.6, level with Advantage Finance. Website scores 8: a representative example at 12.9% APR, its FRN and company number shown and an online account; finance is arranged through dealers, with no online application. Reviews score 6: Trustpilot 3.7 from 7,439 reviews on the Close Brothers group profile, with a company reply on 18 of the latest 20. Paid scores 4: 7 Google ads by domain; the active Meta ads naming Close Brothers came from claims firms and dealers. SEO scores 2: 0 of 10 searches.
The evidence behind the scores
Read 9 November 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to X, LinkedIn and YouTube from the site footer.
- Website 8: A representative example at 12.9% APR fixed, FRN 124750 and company number 00195626 shown, and an online account; finance is arranged through dealers, with no online application.
- Email 2: Online account registration only; no newsletter sign-up seen.
- SEO 2: 0 of 10 UK web searches returned closemotorfinance.co.uk in the top ten.
- Paid 4: Google Ads Transparency Centre (UK, last 30 days, domain closemotorfinance.co.uk): 7 ads. Meta Ad Library (UK): no active ads from its own page; the active ads naming Close Brothers came from claims firms and car dealers. Read 9 November 2026.
- Reviews 6: Trustpilot 3.7 from 7,439 reviews; 18 of the latest 20 have a company reply (1+3+2). This is the Close Brothers group profile, which covers more than motor finance; Trustpilot sends the motor finance address there.
- Brand 4: Same name everywhere and a clear headline ('Every year, we help over 100,000 UK customers pay monthly for their vehicle'); no named people found. A long-running asset and recent press mentions were not checked in this edition.
See Close Brothers Motor Finance on the Motor Finance leaderboard · Listed above: Advantage Finance (4.6) · Listed below: MotoNovo Finance (4.0) · Compare with rivals
History and method
Score history. Close Brothers Motor Finance was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does Close Brothers Motor Finance cover?
Confirm the coverage area directly with the business.
Is Close Brothers Motor Finance registered?
Whito records: The firm’s website shows FCA firm reference number 124750 and company number 00195626. Whito checks the registers before a listing is marked Verified. Registration can change, so confirm the current registration number with the relevant scheme before you book.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim Close Brothers Motor FinanceThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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