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Key facts
- Trading name
- TONI&GUY
- Registered company
- Mascolo Group Limited
- Company number
- 02920434 (Companies House, status Active, checked 6 November 2026)
- Phone
- Not published on Whito. Use the website link below to get in touch
- Website
- toniandguy.com
- Listing status
- Unclaimed. Compiled from public information and not yet verified by the business
- Listing last updated
- 6 November 2026
What Whito has checked
- Listed: yes. Public entry since 6 November 2026
- Companies House matched: yes. Company 02920434, Active, read 6 November 2026
- Claimed: no. Not claimed by the business
- Verified: no. Not yet: needs a claim, then Whito’s identity and contact checks
- Regulator checked: no. No regulator register read by Whito
- Company record
- Companies House shows Active for company 02920434, read on 6 November 2026. See the register entry
- Company filings
- Incorporated on 19 April 1994. Company type: Private limited Company. Latest accounts on the register: Full accounts made up to 31 August 2025, filed on 27 August 2026. Nature of business, as the company describes it to Companies House: 46900 - Non-specialised wholesale trade. As shown on Companies House when Whito read it on 14 November 2026. Whito does not hold turnover or staff numbers.
- Regulator register
- No regulator or scheme registration is recorded on this listing.
- Listing ownership
- Unclaimed. Whito built this listing from public sources. The business has not claimed it. Run this business? Claim it free
- Website check
- Not yet checked. Free Website Check
- AI answers
- No AI answers recorded for this business yet. Whito’s AI studies cover selected trades and towns, so no record does not mean AI assistants never name it. Want this tracked every month? Visibility Monitor, £280 a month. Paying never changes this listing.
Each line means only what it says. Listed, matched, claimed, verified and regulator checked are separate states, and none of them is a recommendation. How Whito collects its data
About TONI&GUY
TONI&GUY is scored on Whito's UK Hairdresser and Barber marketing leaderboard, ranked 2 of 10 with 6.0 out of 10 overall. It appears on 2 Whito leaderboards in all. This listing was compiled by Whito from public sources. The business has not claimed it yet.
What to check before you book
This listing is compiled from public sources, so confirm these directly with the business before you buy or book.
- Use the website address on this page to buy or book, not a look-alike site or an advert.
- Get prices, terms and cancellation rules in writing before you pay.
- Where the service is regulated, check the firm on the regulator's register.
- Keep a dated record of what was agreed.
Marketing scorecard
TONI&GUY is scored on 2 Whito leaderboards: Beauty Salons and Hairdressers & Barbers. Whito read its marketing by hand on seven channels against fixed scoring rules, using only what any customer can see. Each board runs its own industry searches, so the same brand can score differently from one board to the next. Nobody can pay to appear or to change a score.
Beauty Salons: Marketing scores, ranked 7 of 10
Overall 5.9/10 against an industry average of 6.2 on the Beauty Salons marketing leaderboard. Read 22 October 2026.
- Social6 avg 5.0Social: 6 out of 10, industry average 5.0
- Website10 avg 10.0Website: 10 out of 10, industry average 10.0
- Email5 avg 5.4Email: 5 out of 10, industry average 5.4
- SEO2 avg 3.8SEO: 2 out of 10, industry average 3.8
- Paid6 avg 8.4Paid: 6 out of 10, industry average 8.4
- Reviews4 avg 5.9Reviews: 4 out of 10, industry average 5.9
- Brand8 avg 4.6Brand: 8 out of 10, industry average 4.6
Marketing strengths
- Brand 8/10 (industry 4.6). Same name everywhere, a clear positioning line ('Where heritage meets the future of hair'), a name in use since 1963 and named leadership on its About page; three recent news mentions not found.
- Social 6/10 (industry 5.0). Links to Facebook, Instagram, YouTube and TikTok, four platforms in all.
Marketing weaknesses
- Paid 6/10 (industry 8.4). Google Ads Transparency Centre, UK, last 30 days, by domain toniandguy.com: 94 ads. Meta Ad Library, UK: no active ads from a main TONI&GUY page found; one franchise salon page (Toni&Guy Banbury) had 3.
- Reviews 4/10 (industry 5.9). Trustpilot 3.8 from 2,153 reviews, with no company reply on the latest 20.
- SEO 2/10 (industry 3.8). 0 of 10 UK web searches returned toniandguy.com in the top ten; its blog is a news and pro journal, so no advice library credit.
Improvement opportunities
For each weaker channel, what the best-scoring brand on this board does, taken from its evidence.
- Paid: Treatwell scores 10/10 here. Google Ads Transparency Centre, UK, last 30 days, by domain treatwell.co.uk: about 2,000 ads. Meta Ad Library, UK, active ads from the Treatwell page: 47, plus 21 from Treatwell Business.
- Reviews: Treatwell scores 8/10 here. Trustpilot 4.7 from 18,892 reviews, with no company reply on the latest 20.
- SEO: Treatwell scores 9/10 here. 5 of 10 UK web searches returned treatwell.co.uk in the top ten (all five city searches), plus credit for its treatment guide and glossary library.
Whito’s verdict
TONI&GUY scores 5.9. Brand scores 8, the highest on the board: its About page dates the name to 1963, when Toni Mascolo and his brother Guy opened a single salon in Clapham, and names its CEO, Sacha Mascolo-Tarbuck. A salon finder leads to online booking for each salon, so the website scores 10. Reviews score 4 from 3.8 on 2,153 Trustpilot reviews, with no replies on the latest 20. Paid scores 6: 94 Google ads, but no active Meta ads from a main TONI&GUY page, only 3 from one franchise salon. It appeared in none of 10 UK searches.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, Instagram, YouTube and TikTok, four platforms in all.
- Website 10: A salon finder leading to online booking for each salon (through Phorest or Zenoti booking pages), plus an online shop and service prices such as a gloss from £50.
- Email 5: A newsletter sign-up in the footer plus an account log in; a 'Gift Cards & Rewards' link was seen but the scheme was not checked.
- SEO 2: 0 of 10 UK web searches returned toniandguy.com in the top ten; its blog is a news and pro journal, so no advice library credit.
- Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain toniandguy.com: 94 ads. Meta Ad Library, UK: no active ads from a main TONI&GUY page found; one franchise salon page (Toni&Guy Banbury) had 3.
- Reviews 4: Trustpilot 3.8 from 2,153 reviews, with no company reply on the latest 20.
- Brand 8: Same name everywhere, a clear positioning line ('Where heritage meets the future of hair'), a name in use since 1963 and named leadership on its About page; three recent news mentions not found.
See TONI&GUY on the Beauty Salons leaderboard · Listed above: BBB London (6.0) · Listed below: Saks Hair & Beauty (5.4) · Compare with rivals
Hairdressers & Barbers: Marketing scores, ranked 2 of 10
Overall 6.0/10 against an industry average of 5.3 on the Hairdressers & Barbers marketing leaderboard. Read 22 October 2026.
- Social6 avg 5.4Social: 6 out of 10, industry average 5.4
- Website10 avg 10.0Website: 10 out of 10, industry average 10.0
- Email7 avg 4.6Email: 7 out of 10, industry average 4.6
- SEO3 avg 3.2SEO: 3 out of 10, industry average 3.2
- Paid8 avg 7.0Paid: 8 out of 10, industry average 7.0
- Reviews4 avg 2.5Reviews: 4 out of 10, industry average 2.5
- Brand4 avg 4.4Brand: 4 out of 10, industry average 4.4
Marketing strengths
- Email 7/10 (industry 4.6). A newsletter sign-up, a customer account and a rewards scheme.
- Reviews 4/10 (industry 2.5). Trustpilot 3.8 from 2,153 reviews, with no company reply on the latest 20.
- Paid 8/10 (industry 7.0). Google Ads Transparency Centre, UK, last 30 days, by domain toniandguy.com: about 200 ads. Meta Ad Library, UK, read 23 October 2026: 3 active ads, all from the Toni&Guy Banbury salon page; none from a central TONI&GUY page.
Marketing weaknesses
No channel is clearly below the industry average.
Whito’s verdict
TONI&GUY scores 6.0, second on the board. Its website scores 10, combining salon booking with an online shop priced on the page, and email scores 7 for a newsletter, account and rewards scheme. Brand scores 4 for one name everywhere and a clear line, 'Where heritage meets the future of hair'. Reviews are the weak spot at 4: Trustpilot shows 3.8 from 2,153 reviews, with no replies on the latest 20. Paid scores 8 with about 200 Google ads and 3 Meta ads, all from its Banbury salon page. toniandguy.com appeared in none of 10 UK searches.
The evidence behind the scores
Read 22 October 2026. One line per channel, as seen on the day. Review figures and ad counts change daily.
- Social 6: Links to Facebook, Instagram, YouTube and TikTok, four platforms in all.
- Website 10: Salon booking (Book now) and an online shop with prices, such as a high shine gloss from £50.
- Email 7: A newsletter sign-up, a customer account and a rewards scheme.
- SEO 3: 0 of 10 UK web searches returned toniandguy.com in the top ten, plus credit for a blog.
- Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain toniandguy.com: about 200 ads. Meta Ad Library, UK, read 23 October 2026: 3 active ads, all from the Toni&Guy Banbury salon page; none from a central TONI&GUY page.
- Reviews 4: Trustpilot 3.8 from 2,153 reviews, with no company reply on the latest 20.
- Brand 4: Same name everywhere and a clear positioning line ('Where heritage meets the future of hair'); no long-running asset, named people or three recent news mentions confirmed.
See TONI&GUY on the Hairdressers & Barbers leaderboard · Listed above: Rush Hair (6.7) · Listed below: Francesco Group (5.9) · Compare with rivals
History and method
Score history. TONI&GUY was first scored on Whito’s fixed rules in October 2026. Earlier editions used scores relative to the other brands on the board, so they are not comparable. Score and ranking movement will show here after the next rescore.
How the scores work. Each of seven channels (social, website, email, SEO, paid, reviews and brand) is scored 0 to 10 against fixed, published anchors, and the overall score is the plain average of the seven. Scores measure visible marketing only, not sales, profit or market share. Full rules are on the board’s method section.
Independence and corrections. Whito is independent. Nobody pays to be listed, and paying Whito for anything never changes a score, a rank or a verdict. If something here is wrong, email hello@whito.co.uk with the evidence and we will check it.
Common questions
What areas does TONI&GUY cover?
Confirm the coverage area directly with the business.
Is this listing verified by Whito?
Not yet. This listing is marked Unclaimed: Whito compiled it from public information and the business has not claimed it. Any Companies House or regulator check on this page is dated and stands on its own. When a business claims its listing it is marked Claimed, and Whito marks it Verified only after confirming its identity and a working contact. Whito does not publish invented reviews or star ratings.
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Claim TONI&GUYThis listing was compiled by Whito from public information, including the business website and, where applicable, the Companies House register. It is not a recommendation or an endorsement. Always carry out your own checks before hiring. If you run this business and want the listing corrected or removed, use the claim link above.
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