This is Whito’s own October 2026 Visibility Monitor report, shown as a dashboard so you can click through it. Every number is real: 15 answers collected on 23 October 2026, with Whito as the business being watched. Subscribers get the same data each month as a PDF and a raw CSV.
Watching: Whito Ltd (whito.co.uk)
Collection day 23 October 2026
How the AI engines answered this month
Answers that named Whito
1 of 15
Plus 1 answer that used Whito as a source without recommending it
Engines that named Whito
1 of 3
ChatGPT yes. Gemini and Google AI Mode: not once.
Most-named rival
Semrush
Named in 8 of 15 answers, on all three engines
Rivals matched at Companies House
14 of 43
19 are global firms, 8 had no active UK match, 2 matched no known vendor
The finding to act on
Google AI Mode recommended SearchScore, which it called a London-based consultancy. A Companies House search for that name returned no results of any kind.
What else this month showed
Gemini named two data platforms, Prosectus and Ottr AI, that could not be matched to any vendor or UK company.
Rank4AI, the UK agency named most often, was incorporated on 15 July 2025.
All three engines answered the free-tool question without naming Whito’s free Visibility Check.
Answers by engine
Each question asked once, word for word, in a fresh conversation on 23 October 2026, from a UK browser. Every answer is logged in full in the CSV.
| Question | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|
| Best AI visibility monitoring service for UK small businesses | Cited as a source only | Not named | Not named |
| Who can check what ChatGPT and Gemini say about my business in the UK? | Not named | Not named | Not named |
| How do I get my business recommended by ChatGPT in the UK? | Not named | Not named | Not named |
| Where can I buy UK data on which businesses AI assistants recommend? | Named 1st of 4 | Not named | Not named |
| Best free tool to check if my website is visible to AI search UK | Not named | Not named | Not named |
Why ChatGPT named Whito: it put Whito first of four for buying UK data on AI recommendations, quoted the £1,280 price correctly and linked a study published the day before.
Who AI named instead
The 10 rivals named most often, out of 43, by how many of the 15 answers named them. The reason is in the engine’s own words.
Semrush
ChatGPT, Gemini, AI Mode
Global firm
Outside the UK register; US-listed
Reason given: “Share-of-voice across search and generative engines”
Otterly.AI
ChatGPT, Gemini, AI Mode
Global firm
Outside the UK register; Austrian-founded
Reason given: “Best budget option, from $29/month, tracks mentions across AI search”
Ahrefs Brand Radar
ChatGPT, AI Mode
Global firm
Outside the UK register
Reason given: “Best if you already use Ahrefs”
Rank4AI
Gemini, AI Mode
Matched
RANK4AI LTD, Colchester, incorporated 15 July 2025
Reason given: “UK agency focused exclusively on AI search; audits across 6 platforms”
Peec AI
ChatGPT, Gemini
Global firm
Outside the UK register; German
Reason given: “Best overall for marketing insights, from ~GBP 72/month, daily monitoring”
DoLocal
Gemini, AI Mode
Matched
DOLOCAL LIMITED, Liverpool
Reason given: “Best for UK local; completely free; localized UK targets”
Flaunt Digital
ChatGPT
Matched
FLAUNT DIGITAL LTD, Leeds, incorporated 2015
Reason given: “Publishes a UK AI Visibility Index; LLMLens platform for recurring monitoring”
Kangaroo UK
Gemini, AI Mode
Matched
KANGAROOUK LIMITED, Ashby-de-la-Zouch
Reason given: “Localized AI Visibility Audits from ~GBP 300 one-off”
Tilio
ChatGPT, Gemini
No active match
Only exact match dissolved September 2020
Reason given: “Ongoing monitoring and improvements across ChatGPT and Gemini”
SearchScore
AI Mode
No results
Companies House returns nothing for this name
Reason given: “London consultancy with free diagnostic tools”
Register check
Every rival named was searched at Companies House on the collection day, once, under the name the engine used. No match means that name did not match a register entry. It does not prove a business is not real.
| Outcome | Rivals |
|---|---|
| Matched an active UK company | 14 |
| Global software firm, outside the UK register | 19 |
| No active UK match under the name used | 8 |
| Could not be matched to any known vendor | 2 |
| Total | 43 |
The full write-up is published as a study: Are the firms AI recommends on the register?
Month on month
| Collection day | Answers naming Whito | Most-named rival | Rivals named |
|---|---|---|---|
| 23 October 2026 | 1 of 15 | Semrush (8 answers) | 43 |
From the second report on, each month is compared with the one before: who appeared, who dropped out and where Whito moved.
Questions and price
The five questions in this report
1. Best AI visibility monitoring service for UK small businesses
2. Who can check what ChatGPT and Gemini say about my business in the UK?
3. How do I get my business recommended by ChatGPT in the UK?
4. Where can I buy UK data on which businesses AI assistants recommend?
5. Best free tool to check if my website is visible to AI search UK
Your own Monitor
Ten questions about your business, agreed in writing. ChatGPT, Gemini, Google AI Mode and Perplexity, plus Google page one, on the same day each month. Every answer, every rival and the reason given, and every rival checked at Companies House.
£280 a month, or £2,800 a year. Two businesses, £480 a month together. Cancel any time.