WHITO GLOSSARY · MEASURED DEFINITIONS
Machine-readable labels describing your business inside a page’s code, so software can identify what you do. Adoption is thin: only about 6% of 120 UK independent business websites audited use correct business-type structured data.
The number: AI Readiness of UK Business Websites.
What it means in practice
Structured data is the label on the tin. Without it, machines guess what your business is, and machines that guess leave you out of answers.
Mark up the basics correctly: business type, name, address, services, prices where you publish them. Correct and boring beats clever and broken.
Whito stage: Build. Buy this once the foundations are set, not before.
The numbers to hold onto
- Only about 6% of 120 UK independent business websites use correct business-type structured data. AI Readiness of UK Business Websites.
- 19 of 55 top-rated UK trades have no website at all for AI to read. UK Trades Invisible to AI.
- Only half of the trade sites that exist carry machine-readable business details. UK Trades Invisible to AI.
Where to go next
Related: AI recommendation audit, AI-invisible business, Answer engine optimisation (AEO)