WHITO GLOSSARY · MEASURED DEFINITIONS
The true cost of an employee once tax, pension and overheads join the salary. For UK marketing hires it runs 25 to 30% above salary, on an average marketing salary of about £44,000.
The number: UK Marketing Salaries.
What it means in practice
The salary is not the cost. Employer National Insurance, pension, kit, software seats and management time ride along, and the gap decides whether a hire beats a freelancer.
Compare like with like: a hire’s fully loaded monthly cost against the same work bought in days at published rates. Then choose.
Whito stage: Scale. This matters once the basics are already converting.
The numbers to hold onto
- A UK marketing hire’s true cost runs 25 to 30% above salary. UK Marketing Salaries.
- The average UK marketing salary is about £44,000, from £30,000 for an executive to £90,000 and beyond for a director. UK Marketing Salaries.
- A freelance marketer averages £418 a day, the comparison rate. Freelance vs Agency Day Rates.
Where to go next
Related: Email marketing ROI, Per-seat pricing, Software stack