WHITO GLOSSARY · MEASURED DEFINITIONS
Earning or buying links from other sites to raise your search rankings. UK links cost £60 to £380 each from a published menu, and managed campaigns run £2,995 to £13,995 a month.
The number: UK Link Building Costs.
What it means in practice
The mistake is buying links before the site has pages worth linking to. A link points at something. If the something is thin, you are renting authority for a page that cannot hold it.
Earn the first links with research or data worth citing, then buy carefully with a published menu in hand, so you know what the market charges before an outreach email names a price.
Whito stage: Scale. This matters once the basics are already converting.
The numbers to hold onto
- A link from a UK digital PR campaign costs about £610 on average; a marketplace link about £85. The gap is the quality question. UK Link Building Statistics.
- Managed campaigns run £2,995 to £13,995 a month in published UK prices. UK Link Building Costs.
- UK survey respondents put an earned link at about £610, against £260 in the US. UK Link Building Statistics.
Where to go next
- UK link building costs, the published menus
- UK link building statistics
- What an earned link is
- Digital PR costs, 34 agencies checked
Related: Digital PR, Earned link, PR retainer