Last Updated on September 8, 2026
A window cleaning round grows on visibility, proof and habit, and all three are free. Paid leads suit one-off trades racing for urgent jobs. A round is the opposite: slow, local, compounding. Here is the free work, in order.
Publish prices, because subscription needs clarity
The 4 weekly price for a terrace, semi and detached, the first-clean rule, and your add-ons. Fewer than half of business websites publish any price, per Whito’s price transparency study, and for a recurring service the silence costs commitment as well as clicks.
Google Business Profile, the evening shopfront
Evening is when households admit the windows have gone. In our August 2026 study, the business’s own website was cited in 90% of Google AI Mode answers and Google profiles in 81%. Real trading name, service areas, photos including gutters and conservatories, and a review ask after the first clean, with the street named where the customer is willing.
The card either side
Every job, one card through each neighbouring door: the day you are on this street, the 4 weekly price for their house type, your number. It costs pennies, lands while your ladder is visible, and no paid channel matches that timing. Density is margin.
Proof in text
Company number, insurance, Federation of Window Cleaners membership if held, Scottish licence number if you work north of the border. Thirty percent of tradespeople we checked could not be verified at Companies House, per our July 2026 study. Checkable is a feature.
The night-before text
One standard message the evening before each round day: gates unlocked, cars moved, cash not needed because you collect by direct debit. It cuts wasted visits, and it quietly reminds every customer that a professional runs this round. Habit is retention, and retention is what a round is worth.
Common questions
What free marketing works best for a window cleaner?
Published round prices, a complete Google Business Profile with real photos and named-street reviews, cards through neighbouring doors on every job, proof such as your company number in text, and a night-before text habit. All free, all compounding.
Do window cleaners need to pay for leads?
Rarely. Shared leads suit one-off urgent trades. Rounds grow street by street through visibility and referrals, and a card either side of every job outperforms paid enquiries for recurring work.
How should a window cleaner ask for reviews?
After the first clean, by text, with the direct Google link, asking the customer to mention their street or area. Steady weekly reviews beat sudden bursts, which can trigger review filters.
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