Services
One thing you can buy. Everything else is free.
Whito sells one thing. Research about a market. That is the whole list.
Everything else on this site is free and stays free. If the free check tells you what to fix, fix it and keep your money.
Free first, and we mean it
Most businesses do not have a marketing problem that money fixes. They have a structure problem: an unclear offer, a site that does not say what it does, no listings, no consistency. You can find and fix all of that here without paying us anything.
Whito Visibility Check
Seventeen checks on your website, scored out of 100, with the failed ones explained in plain English. No email required to see the score.
✓ Your score out of 100, explained
✓ Every check named, nothing hidden
✓ What to fix, in priority order
✓ Run it as often as you like
A listing in the Whito directory
List your business, verified against Companies House where we can. Free, and it will stay free. There is no paid tier waiting behind it.
✓ Your listing in your town and trade
✓ Checked against Companies House
✓ Verified badge once confirmed
✓ Structured so AI tools can read it
✓ Corrections and removal on request
The research and the guides
Every study we publish is free to read, with its method printed inside it. The guides run in order: start, build, then scale.
What we sell
For a market, not a business
Whito Intelligence
From £1,280 a report
Our paid research line. The findings we publish are free. The report is the file behind them: a PDF and the raw CSV, with the method and its limits printed inside. AI recommendation datasets, UK cost and price data, and sector studies. Most are built to order and sent within one working day.
Buy it if
You are an agency, a platform, a franchise group, an investor or a trade body, and you need the numbers for a sector rather than an opinion about one.
Do not buy it if
You run one business. This will not tell you what to do on Monday. The free check will.
Which one is for you
| Free check | Whito Intelligence | |
|---|---|---|
| Price | Free | From £1,280 |
| Subject | Your website | A whole sector |
| Who it is for | Anyone | Agencies, platforms, groups, investors |
| You get | A score and the failed checks | A PDF and the raw CSV |
| Done by | The tool, instantly | A fixed research method |
What we do not sell
No retainers. No monthly fees. No managing your ads, your posts or your inbox. No lead packages. We are not an agency and we are not becoming one.
The reason is simple. An agency earns more when you spend more. We earn the same whether you spend ten pounds or ten thousand, which is the only way advice about your spending is worth reading.
Structure before scale
Nobody should pay us until the free things are done. Run the check, read your failed items, fix what you can. Most businesses never need to spend a penny with us, and that is the point.
Whito Ltd, registered in England and Wales, company number 10918465. No VAT is added. Whito Ltd is not VAT registered.