UK Landscaping and Garden Services Marketing Leaderboard 2026: Greensleeves, Fantastic Gardeners and GreenThumb Lead 10 Brands

Last Updated on October 23, 2026

Greensleeves scores highest of the ten UK landscaping and garden services brands compared, at 6.1 out of 10 on the Whito leaderboard.

Opinion and analysis. Whito read every brand below by hand on 22 October 2026, using publicly visible activity only, against fixed anchors and the same ten UK searches. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the work. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.

Lawn care runs on repeat visits, so the brands that collect reviews after every visit lead. Greensleeves holds 4.7 from 21,221 Trustpilot reviews and replies to 19 of its latest 20, the only perfect reviews score on the board.

Greensleeves leads on 6.1, ahead of Fantastic Gardeners on 5.6 and GreenThumb on 5.4. Fantastic Gardeners is the only brand that books gardening online with prices. None of the ten brand websites appeared in any of 10 UK searches; the results went to cost guides, quote sites and directories.

idverde scores lowest at 2.3. Its site is a corporate site for councils and developers, with no enquiry form for homeowners, no Google or Meta ads and 12 Trustpilot reviews at 2.3.

The leaderboard

Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. All ten brands read 22 October 2026. Meta Ad Library counts were read on 23 October 2026, after the library was unavailable on 22 October.

Company verdicts

Greensleeves, 6.1

Greensleeves scores 6.1, the highest of the ten. Paid scores 10: about 300 Google ads, and 37 Meta ads from its UK and franchise area pages. Reviews score 10: Trustpilot 4.7 from 21,221 reviews, with a company reply on 19 of the latest 20. Social scores 6: links to Facebook, Instagram, YouTube and LinkedIn, four platforms in all. SEO scores 3: 0 of 10 UK web searches returned greensleeves-uk.com in the top ten, plus credit for a blog and lawn care tips. Email scores 4: a newsletter for lawn care tips and a MyLawnCare customer account; no app seen. The site sits at greensleeves-uk.com; greensleeves.co.uk timed out when we tried it.

Fantastic Gardeners, 5.6

Fantastic Gardeners scores 5.6, second on the board. Website scores 10: online booking by postcode (‘Book in less than 3 minutes’), a prices page and £30 off with the Fantastic Club. Email scores 7: the GoFantastic app plus the Fantastic Club and a customer login. Brand scores 2: a clear positioning line (‘Gardening Services in London by Local Experts’); its social links run under the parent Fantastic Services name, and no long-running asset, named people or three recent news mentions found. SEO scores 3: 0 of 10 UK web searches returned fantasticgardeners.co.uk in the top ten, plus credit for a garden advice library. Its parent’s site, fantasticservices.com, appeared in 3 of 10 searches with landscaping and lawn cost guides, but fantasticgardeners.co.uk did not.

GreenThumb, 5.4

GreenThumb scores 5.4, third on the board. Reviews score 7: Trustpilot 4.4 from 5,665 reviews, with a company reply on 10 of the latest 20. Social scores 6: links to Facebook, Instagram, YouTube and X, four platforms in all. SEO scores 3: 0 of 10 UK web searches returned greenthumb.co.uk in the top ten, plus credit for a blog and advice pages. Email scores 4: a newsletter for offers from local lawn care experts plus a customer account; no app seen.

Rolawn, 5.0

Rolawn scores 5.0. Website scores 9: an online shop with a basket and a product calculator for turf and topsoil; no prices on the homepage. Social scores 6: links to Facebook, Instagram, YouTube and LinkedIn, four platforms in all. Email scores 2: a monthly newsletter with lawn care tips; no account or app seen. SEO scores 3: 0 of 10 UK web searches returned rolawn.co.uk in the top ten, plus credit for an information and advice library.

Ground Control, 3.7

Ground Control scores 3.7. Social scores 6: links to Facebook, Instagram, YouTube, X and LinkedIn, five platforms in all. Website scores 6: service, sustainability and biodiversity pages with a phone number and email; no prices. Reviews score 0: Trustpilot 2.0 from 10 reviews, with no company reply on the 10 reviews shown. Email scores 2: a newsletter sign-up; no account or app seen.

TruGreen UK, 3.7

TruGreen UK scores 3.7, level fifth with Ground Control. Social scores 6: links to Facebook, YouTube, LinkedIn and Pinterest, four platforms in all. It ran 72 Google ads in 30 days, and its TruGreen Professional LawnCare UK page ran 3 Meta ads, so paid scores 8. Email scores 0: no newsletter, account or app seen on the homepage. Reviews score 1: Trustpilot 3.8 from 17 reviews, with no company reply on the 17 reviews shown.

Lawnscience, 3.6

Lawnscience scores 3.6. Website scores 6: treatment pages with a quote form and calls to contact a local Lawnscience professional; no prices. Paid scores 8: 46 Google ads and 7 Meta ads from Lawnscience franchise pages. Social scores 0: no social media links found on the homepage, so there are no profiles to compare. Email scores 0: no newsletter, account or app seen; the email fields are part of the quote form.

Complete Weed Control, 3.4

Complete Weed Control scores 3.4, eighth on the board. Website scores 6: service pages, a find-your-local-team route and a request-a-callback form; no prices. Paid scores 6: 63 Google ads and no Meta ads found. Reviews score 0: no Trustpilot profile found, so the formula gives 0. Email scores 2: a mailing list sign-up; no account or app seen.

John O’Conner, 2.9

John O’Conner scores 2.9. Social scores 6: links to Facebook, Instagram, YouTube, X and LinkedIn, five platforms in all. Website scores 6: Grounds maintenance service pages, a contact form and a phone number (0808 502 0419); no prices. Email scores 0: no newsletter, account or app seen; the email field is part of the contact form. Reviews score 0: Trustpilot 3.4 from 2 reviews, with no company reply on the 2 reviews shown. Its homepage shows 4.5 from 360 reviews, while its Trustpilot profile has 2.

idverde, 2.3

idverde scores 2.3, the lowest of the ten. Social scores 4: links to Facebook, Instagram and LinkedIn, three platforms in all. Website scores 4: a corporate site with news, careers and a contact page; no service enquiry form or prices on the homepage. Email scores 0: no newsletter, account or app seen on the homepage. Reviews score 0: Trustpilot 2.3 from 12 reviews, with no company reply on the 12 reviews shown.

What the channels show

Search belongs to cost guides and directories

None of the ten brand websites appeared in any of 10 UK searches. The cost searches went to quote sites and cost guides, including Fantastic Services’ landscaping and lawn mowing guides on its parent site, and the town searches went to directories and job sites. A local landscaper with a cost page and a page per town faces no national brand competition here.

Reviews are built by system, not luck

Greensleeves’ 21,221 Trustpilot reviews at 4.7, with replies to 19 of the latest 20, come from asking after every visit. GreenThumb replies to 10 and Lawnscience to 19. The grounds maintenance firms, idverde, Ground Control and John O’Conner, have between 2 and 12 reviews and reply to none.

Quote speed is a marketing channel

Fantastic Gardeners books online in under three minutes and scores 10 on website. Rolawn sells turf online and scores 9. Greensleeves, GreenThumb and Lawnscience ask for a quote first, and score 6.

Review claims do not always match

John O’Conner’s homepage shows 4.5 from 360 reviews, while its Trustpilot profile has 2. Show the review source you quote, and make sure a customer can find it.

Key lessons for any landscaping or garden business

Sell the repeat, not the job

The lawn care brands near the top sell programmes of visits through the year. Every visit is a chance to ask for a review and keep the customer.

Give a price before the phone call

Only Fantastic Gardeners shows prices and books online. A starting price for a lawn treatment or a day of garden maintenance answers the first question a homeowner asks.

Ask for the review while the garden looks its best

Greensleeves and Lawnscience reply to 19 of their latest 20 reviews. Ask on the day the work is finished, and reply to every review.

Publish seasonal advice and capture the email

Greensleeves, GreenThumb and Rolawn pair a tips library with a newsletter. A short monthly email with what to do in the garden keeps a local firm in mind for the next job.

Steal this playbook

Five moves from this leaderboard, ranked by return on effort.

1. Ask every customer for a review and reply to it. Greensleeves replies to 19 of its latest 20 and scores 10 on reviews.
2. Write a cost page for your main services. Cost guides took the cost searches; no brand on the board appeared.
3. Build a page for each town you cover. The town searches went to directories, not to any of these ten brands.
4. Show a starting price or let customers book online. Fantastic Gardeners is the only brand that does both.
5. Link your social profiles under one name. Lawnscience links none, and Fantastic Gardeners links its parent’s accounts.

The evidence behind the scores

One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.

Greensleeves

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, YouTube and LinkedIn, four platforms in all.
• Website 6: Lawn care service pages, a get-a-quote route, a phone number and a MyLawnCare customer area; no prices on the homepage.
• Email 4: A newsletter for lawn care tips and a MyLawnCare customer account; no app seen.
• SEO 3: 0 of 10 UK web searches returned greensleeves-uk.com in the top ten, plus credit for a blog and lawn care tips.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain greensleeves-uk.com: about 300 ads. Meta Ad Library, UK, active ads from Greensleeves pages, read 23 October 2026: 37 (Greensleeves UK 5, franchise area pages 32).
• Reviews 10: Trustpilot 4.7 from 21,221 reviews, with a company reply on 19 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘The UK’s No.1 most trusted lawn care experts’); no long-running asset, named people or three recent news mentions found.

Fantastic Gardeners

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, YouTube, TikTok, X and Pinterest, six platforms in all.
• Website 10: Online booking by postcode (‘Book in less than 3 minutes’), a prices page and £30 off with the Fantastic Club.
• Email 7: The GoFantastic app plus the Fantastic Club and a customer login.
• SEO 3: 0 of 10 UK web searches returned fantasticgardeners.co.uk in the top ten, plus credit for a garden advice library.
• Paid 4: Google Ads Transparency Centre, UK, last 30 days, by domain fantasticgardeners.co.uk: 1 ad. Meta Ad Library, UK, read 23 October 2026: no active ads found for a Fantastic Gardeners page.
• Reviews 7: Trustpilot 4.6 from 54,142 reviews, with no company reply on the latest 20. (Trustpilot lists the brand under its parent, fantasticservices.com)
• Brand 2: A clear positioning line (‘Gardening Services in London by Local Experts’); its social links run under the parent Fantastic Services name, and no long-running asset, named people or three recent news mentions found.

GreenThumb

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, YouTube and X, four platforms in all.
• Website 6: Lawn treatment programme pages, a get-a-quote route and a customer login; no prices on the homepage.
• Email 4: A newsletter for offers from local lawn care experts plus a customer account; no app seen.
• SEO 3: 0 of 10 UK web searches returned greenthumb.co.uk in the top ten, plus credit for a blog and advice pages.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain greenthumb.co.uk: about 700 ads. Meta Ad Library, UK, active ads from the GreenThumb Lawn Treatment Service page, read 23 October 2026: 6.
• Reviews 7: Trustpilot 4.4 from 5,665 reviews, with a company reply on 10 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Trusted by over a million’ customers); no long-running asset, named people or three recent news mentions found.

Rolawn

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, YouTube and LinkedIn, four platforms in all.
• Website 9: An online shop with a basket and a product calculator for turf and topsoil; no prices on the homepage.
• Email 2: A monthly newsletter with lawn care tips; no account or app seen.
• SEO 3: 0 of 10 UK web searches returned rolawn.co.uk in the top ten, plus credit for an information and advice library.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain rolawn.co.uk: 72 ads. Meta Ad Library, UK, active ads from the Rolawn page, read 23 October 2026: 4.
• Reviews 3: Trustpilot 3.1 from 166 reviews, with a company reply on 9 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘The UK’s Leading Supplier of Turf and Topsoil’); no long-running asset, named people or three recent news mentions found.

Ground Control

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, YouTube, X and LinkedIn, five platforms in all.
• Website 6: Service, sustainability and biodiversity pages with a phone number and email; no prices.
• Email 2: A newsletter sign-up; no account or app seen.
• SEO 2: 0 of 10 UK web searches returned ground-control.co.uk in the top ten.
• Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain ground-control.co.uk: 96 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for Ground Control.
• Reviews 0: Trustpilot 2.0 from 10 reviews, with no company reply on the 10 reviews shown.
• Brand 4: Same name everywhere and a clear positioning line (the UK’s leading landscape and grounds maintenance firm); no long-running asset, named people or three recent news mentions found.

TruGreen UK

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, YouTube, LinkedIn and Pinterest, four platforms in all.
• Website 4: Service pages with a head office phone number and a customer services contact link; no quote form or prices seen.
• Email 0: No newsletter, account or app seen on the homepage.
• SEO 3: 0 of 10 UK web searches returned trugreen.co.uk in the top ten, plus credit for a hints and tips advice section.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain trugreen.co.uk: 72 ads. Meta Ad Library, UK, active ads from the TruGreen Professional LawnCare UK page, read 23 October 2026: 3.
• Reviews 1: Trustpilot 3.8 from 17 reviews, with no company reply on the 17 reviews shown.
• Brand 4: Same name everywhere and a clear positioning line (‘The experts in professional lawn care’); no long-running asset, named people or three recent news mentions found.

Lawnscience

Read 22 October 2026 (Meta read 23 October 2026).

• Social 0: No social media links found on the homepage, so there are no profiles to compare.
• Website 6: Treatment pages with a quote form and calls to contact a local Lawnscience professional; no prices.
• Email 0: No newsletter, account or app seen; the email fields are part of the quote form.
• SEO 2: 0 of 10 UK web searches returned lawnscience.co.uk in the top ten.
• Paid 8: Google Ads Transparency Centre, UK, last 30 days, by domain lawnscience.co.uk: 46 ads. Meta Ad Library, UK, active ads from Lawnscience franchise pages, read 23 October 2026: 7.
• Reviews 5: Trustpilot 4.2 from 38 reviews, with a company reply on 19 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Your Lawn Care Professionals that actually care’); no long-running asset, named people or three recent news mentions found.

Complete Weed Control

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Facebook, X and LinkedIn, three platforms in all.
• Website 6: Service pages, a find-your-local-team route and a request-a-callback form; no prices.
• Email 2: A mailing list sign-up; no account or app seen.
• SEO 2: 0 of 10 UK web searches returned completeweedcontrol.co.uk in the top ten.
• Paid 6: Google Ads Transparency Centre, UK, last 30 days, by domain completeweedcontrol.co.uk: 63 ads. Meta Ad Library, UK, read 23 October 2026: no active ads found for Complete Weed Control.
• Reviews 0: No Trustpilot profile found, so the formula gives 0.
• Brand 4: Same name everywhere and a clear positioning line (‘UK’s #1 Weed Control Service’); no long-running asset, named people or three recent news mentions found.

John O’Conner

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, YouTube, X and LinkedIn, five platforms in all.
• Website 6: Grounds maintenance service pages, a contact form and a phone number (0808 502 0419); no prices.
• Email 0: No newsletter, account or app seen; the email field is part of the contact form.
• SEO 2: 0 of 10 UK web searches returned johnoconner.co.uk in the top ten.
• Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain johnoconner.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for John O’Conner.
• Reviews 0: Trustpilot 3.4 from 2 reviews, with no company reply on the 2 reviews shown.
• Brand 4: Same name everywhere and a clear positioning line (‘UK Grounds Maintenance Company’); no long-running asset, named people or three recent news mentions found.

idverde

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Facebook, Instagram and LinkedIn, three platforms in all.
• Website 4: A corporate site with news, careers and a contact page; no service enquiry form or prices on the homepage.
• Email 0: No newsletter, account or app seen on the homepage.
• SEO 2: 0 of 10 UK web searches returned idverde.co.uk in the top ten.
• Paid 2: Google Ads Transparency Centre, UK, last 30 days, by domain idverde.co.uk: no ads found. Meta Ad Library, UK, read 23 October 2026: no active ads found for idverde.
• Reviews 0: Trustpilot 2.3 from 12 reviews, with no company reply on the 12 reviews shown.
• Brand 4: Same name everywhere and a clear positioning line (‘Better Nature. Better Lives. Together.’); no long-running asset, named people or three recent news mentions found.

How we scored

Who is on the board. Ten UK landscaping, lawn care and garden services brands a homeowner or site manager is likely to meet: GreenThumb (the UK’s largest lawn care network), Greensleeves (lawn care franchise owned by Neighbourly since 2022), TruGreen UK (professional lawn care), Lawnscience (lawn care franchise), Fantastic Gardeners (London gardening and landscaping service, part of Fantastic Services), Rolawn (turf and topsoil supplier), Complete Weed Control (weed control franchise), and three grounds maintenance firms, idverde, Ground Control and John O’Conner. Chosen for relevance and size, not marketing strength.

This board was first published with scores relative to the other brands on it. On 22 October 2026 it was rescored on Whito’s fixed anchors and expanded to ten brands, so scores are not comparable with the earlier edition.

When we looked. All ten brands were read on 22 October 2026, with the ten searches below run once on that date. Meta Ad Library counts were read on 23 October 2026, after the library was unavailable on 22 October. Each brand is scored on its own domain; where a parent company’s site appeared in a search, we say so but do not count it.

• Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
• Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
• Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, up to 10 for a loyalty or app ecosystem with personal offers.
• SEO: ten UK searches for this trade, run through a standard web search API (22 October 2026; not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: gardener near me UK; garden landscaping cost UK; lawn treatment cost UK; landscaping services; lawn care service UK; landscaper London; landscaper Manchester; landscaper Birmingham; landscaper Leeds; landscaper Bristol.
• Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads whose text names the brand, counted by the advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
• Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
• Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site.

These anchors are fixed for this edition, so the ten scores can be read against each other. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.

Common questions

Which garden services brand scores highest on the Whito leaderboard?

Greensleeves scores highest at 6.1 out of 10, ahead of Fantastic Gardeners on 5.6. Fantastic Gardeners books online with prices and has an app; Greensleeves holds 4.7 from 21,221 Trustpilot reviews and replies to 19 of its latest 20.

Which brand scores lowest, and why?

idverde scores 2.3. Its site is aimed at councils and developers rather than homeowners, it captures no email, no Google or Meta ads were found, it did not appear in any of 10 UK searches and it has 12 Trustpilot reviews at 2.3.

Who is the biggest lawn care company in the UK?

GreenThumb, with over 220 branches and around 300,000 active customers reported at its June 2025 acquisition by Sweden’s KEYTO Group. Greensleeves has the most Trustpilot reviews of the lawn care brands here, 21,221.

How do these brands compare on reviews?

Ratings run from 2.0 for Ground Control to 4.7 for Greensleeves. Fantastic Gardeners’ parent profile has the most reviews, 54,142. Greensleeves and Lawnscience reply to 19 of their latest 20 and GreenThumb to 10. Complete Weed Control has no Trustpilot profile.

What can a local landscaper or gardener copy from these brands?

Ask every customer for a review and reply to it. Write a cost page for your main services and a page for each town you cover, since none of these ten brands appeared in our searches. Show a starting price, and send a short seasonal email.

Corrections and right of reply

If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.

Related: all UK marketing leaderboards · Landscapers on Whito

Whito

Whito is an independent UK research publisher. We publish research on how UK businesses are found, trusted and priced: what they cost to market, how their sectors work, and who actually gets recommended. Studies are free to read, every figure carries the date it was checked, and nobody pays to appear.

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