UK Travel Agents Marketing Leaderboard 2026: Hays Travel, TUI and Jet2holidays Lead 10 Brands

Last Updated on October 23, 2026

Hays Travel scores highest of the ten UK travel brands compared, at 7.4 out of 10 on the Whito leaderboard.

Opinion and analysis. Whito read every brand below by hand, using publicly visible activity only: Hays Travel, Kuoni and Audley Travel on 22 October 2026 and the other seven on 23 October 2026, against fixed anchors and the same ten UK searches, run once on 22 October 2026. Meta ad counts for all ten were read on 23 October 2026. Each channel is scored 0 to 10, set out under How we scored, so a score describes what we could see on the day, not the quality of the service. Brands cannot pay to appear or to change a score. Where a figure is not published, we say so.

Travel is the one industry on our boards where every brand advertises heavily. All ten score 10 on paid, with between about 200 and about 80,000 Google ads in 30 days and active Meta ads from every brand’s own page. Ads do not separate them. Search and email do.

Hays Travel scores 7.4, ahead of TUI on 7.0 and Jet2holidays on 6.9. Hays is the only brand to appear in any of the 10 UK searches, with branch pages for Manchester, Leeds and Bristol. In most industries, marketing channels build trust. In travel, trust is the channel: nine of the ten hold 4.4 or more on Trustpilot.

Kuoni scores lowest at 5.3, with the fewest Trustpilot reviews here, 657, and no online checkout found on its homepage.

The leaderboard

Average is the simple mean of the seven channel scores, rounded to one decimal place. Brands on the same average share a rank and are listed A to Z. Hays Travel, Kuoni and Audley Travel read 22 October 2026; the other seven read 23 October 2026. Meta Ad Library counts for all ten were read on 23 October 2026, after the library was unavailable on 22 October.

Company verdicts

Hays Travel, 7.4

Hays Travel scores 7.4, the highest of the ten. It is the only brand on the board to appear in any of the 10 UK searches, with branch and location pages for ‘travel agent Manchester’, ‘travel agent Leeds’ and ‘travel agent Bristol’, and a travel blog adds a point, so SEO scores 7. Paid scores 10, with about 300 Google ads and 37 active Meta ads from its main page, plus many more from branch and staff pages. Its website scores 10 for online booking with prices from £236pp. Reviews score 8 from 4.9 on 445,627 Trustpilot reviews, held back by no replies on the latest 20. Email scores 7 for an offers sign-up plus an app.

TUI, 7.0

TUI scores 7.0, second on the board. Its website scores 10: holidays are searched and booked online, with deals grouped under £600, £1,000 and £2,000. Paid scores 10, with about 3,000 Google ads and 26 active Meta ads from its main page. Reviews score 9 from 4.5 on 207,847 Trustpilot reviews, with replies to 12 of the latest 20. Email scores 7 for an offers sign-up plus the MyTUI app. tui.co.uk appeared in none of 10 UK searches, with an inspiration hub adding a point.

Jet2holidays, 6.9

Jet2holidays scores 6.9, third on the board. Brand scores 6, the highest here, for one name everywhere, a clear line and its long-running ‘Nothing beats a Jet2holiday’ slogan. Its website scores 10 for online booking with a £60pp deposit, and paid scores 10, with about 20,000 Google ads and 64 active Meta ads from its main page plus 12 from its Indulgent Escapes page. Email scores 7 for a sign-up plus the Jet2 app. Reviews score 6: 500,502 Trustpilot reviews, the most on the board, but a 4.4 rating and no replies on the latest 20. jet2holidays.com appeared in none of 10 UK searches.

Trailfinders, 6.6

Trailfinders scores 6.6. Reviews score 9 from 5.0 on 70,557 Trustpilot reviews, the highest rating on the board, with a reply on 1 of the latest 20. Paid scores 10, with about 200 Google ads and 74 active Meta ads, the most Meta ads here. Email scores 7 for a sign-up form plus an app. Its website scores 7: prices on the homepage from £1,249, but trips are built with a consultant rather than checked out online. trailfinders.com appeared in none of 10 UK searches, with travel guides adding a point.

Riviera Travel, 6.4

Riviera Travel scores 6.4. Its website scores 10, with a holiday search and Book now button and prices on tour pages, such as Danube river cruises from £1,349pp. Paid scores 10, with about 2,000 Google ads and 41 active Meta ads. Reviews score 8 from 4.6 on 7,732 Trustpilot reviews, with replies to 17 of the latest 20, the most replies on the board. Email scores 4 for a sign-up and account. rivieratravel.co.uk appeared in none of 10 UK searches, with a blog adding a point.

Audley Travel, 5.9

Audley Travel scores 5.9. Reviews score 9 from 4.9 on 5,069 Trustpilot reviews, with replies to 16 of the latest 20, level with Thomas Cook and behind only Riviera Travel. Paid scores 10, with about 800 Google ads and 67 active Meta ads. Its website scores 7: sample trip prices and a request-a-quote route, with no online booking, which suits trips at this price. Email scores 2 for a subscribe form, and audleytravel.com appeared in none of 10 UK searches, with an inspiration library adding a point.

Thomas Cook, 5.7

Thomas Cook scores 5.7. The name now trades as an online holiday seller, relaunched after the original company collapsed in 2019. Its website scores 10 for online booking with deposits from £19pp, and paid scores 10, with about 7,000 Google ads and 42 active Meta ads. Reviews score 8 from 4.1 on 13,538 Trustpilot reviews, with replies to 16 of the latest 20. Social scores 4 for three platforms, email 4, and thomascook.com appeared in none of 10 UK searches.

Barrhead Travel, 5.6

Barrhead Travel scores 5.6. Paid scores 10, with about 200 Google ads and 34 active Meta ads from its main page, plus more from branch pages. Reviews score 8 from 4.9 on 58,543 Trustpilot reviews, held back by no replies on the latest 20. Its website scores 7: deal pages with prices, such as last-minute cruises from £530pp, and online appointment booking, but no online checkout confirmed. Email scores 4 for a newsletter and a My Booking account. barrheadtravel.co.uk appeared in none of 10 UK searches.

loveholidays, 5.4

loveholidays scores 5.4. Paid scores 10, with about 80,000 Google ads in 30 days, by far the most here, and 47 active Meta ads. Its website scores 10 for online booking with deposits from £19pp. Reviews score 6 from 4.4 on 285,297 Trustpilot reviews, with no replies on the latest 20. Email scores 2 for a newsletter form, brand 2 with no clear positioning line on the homepage, and SEO 2: loveholidays.com appeared in none of 10 UK searches.

Kuoni, 5.3

Kuoni scores 5.3, the lowest of the ten, though no channel scores below 3. Paid scores 10, with about 300 Google ads and 58 active Meta ads. Its website scores 7: prices from £2,849pp and online appointment booking with a specialist, but no online checkout found on the homepage. Reviews score 5 from 4.6 on 657 Trustpilot reviews, the fewest here, with no replies on the latest 20. Social scores 4 for three platforms, and kuoni.co.uk appeared in none of 10 UK searches, with an inspiration library adding a point.

What the channels show

Every brand pays for attention

All ten score 10 on paid. loveholidays ran about 80,000 Google ads in 30 days and Jet2holidays about 20,000, while Trailfinders, Barrhead Travel and Hays ran between about 200 and 300. Every brand had active Meta ads from its own page, from 26 for TUI to 74 for Trailfinders. When everyone advertises, ads stop being an edge.

Search belongs to directories and one agent

Nine of the ten brands appeared in none of 10 UK searches, including ‘package holidays UK’ and ‘tailor made holidays UK’. Hays Travel appeared three times, each through a branch or location page: Manchester, Leeds and Bristol. A page for each shop is what the local searches reward.

Reviews are the industry’s real currency

Nine of the ten hold 4.4 or more on Trustpilot, and four hold 4.9 or more on large volumes: Trailfinders (5.0 from 70,557), Hays Travel (4.9 from 445,627), Barrhead Travel (4.9 from 58,543) and Audley Travel (4.9 from 5,069). Replies split the field: Riviera Travel answers 17 of its latest 20, Audley and Thomas Cook 16 and TUI 12, while Hays, Jet2holidays, loveholidays, Barrhead and Kuoni answer none.

No online booking is a positioning choice

Trailfinders, Audley Travel and Kuoni show prices but send buyers to a consultant, a quote or an appointment rather than a checkout, and score 7 on website. The package sellers, TUI, Jet2holidays, loveholidays, Thomas Cook, Hays and Riviera Travel, book online and score 10. For complex trips the consultation is the conversion, and Trailfinders still holds 5.0 from 70,557 reviews.

Key lessons for any local travel agent

Build a page for every branch

Hays Travel’s branch pages took three of the five city searches. An independent agent can build one page for its own town, with its address, its staff and real trips sold, and compete where the national brands are absent.

Build your review engine before anything else

Ask for a review after every booking, ideally when documents arrive or the customer returns home. Volume at 4.8 or more is the cheapest marketing asset in travel, and four brands here hold 4.9 or more.

Reply to every review

Riviera Travel replies to 17 of its latest 20 and Audley Travel to 16. Hays Travel and Jet2holidays reply to none. A short reply in your own words shows the next customer how you treat people.

Sell the consultation, not the price

You will not out-advertise loveholidays or Jet2holidays. Trailfinders and Audley Travel make a conversation with a specialist the main route, and both score 9 on reviews.

Capture emails with a guide, not a newsletter

loveholidays and Audley Travel score 2 on email for a single form. TUI, Jet2holidays, Trailfinders and Hays add an app and score 7. A destination guide for the region you sell most is a better offer than ‘join our newsletter’.

Steal this playbook

Five moves from this leaderboard, ranked by return on effort.

1. Reply to every review you have. Riviera Travel replies to 17 of its latest 20; five brands here reply to none.
2. Build a page for your town. Hays Travel’s branch pages were the only brand pages in any of 10 UK searches.
3. Ask for a review after every trip. Four brands hold 4.9 or more, and reviews are the one channel a small agent can match.
4. Say clearly how customer money is protected. TUI, Jet2holidays, loveholidays, Thomas Cook and Riviera Travel all state ATOL protection on the homepage.
5. Swap the newsletter form for a destination guide. Two brands here capture email with a single form and score 2.

The evidence behind the scores

One line per channel, as read on the date shown for each brand. Review figures change daily; these are the numbers on the day we looked.

Hays Travel

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, TikTok, YouTube and X, five platforms in all.
• Website 10: Holidays searched and booked online with prices on the page (from £236pp), plus a branch finder.
• Email 7: An email offers sign-up (‘Get exclusive offers and much more’) plus the Hays Travel app for viewing bookings and making payments.
• SEO 7: 3 of 10 UK web searches returned haystravel.co.uk in the top ten (‘travel agent Manchester’, ‘travel agent Leeds’, ‘travel agent Bristol’), plus credit for a travel blog with destination and cruise articles.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain haystravel.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the Hays Travel page, read 23 October 2026: 37.
• Reviews 8: Trustpilot 4.9 from 445,627 reviews, with no company reply on the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘UK’s Largest Independent Travel Agent’); no long-running asset or named people confirmed; three recent news mentions not checked.

TUI

Read 23 October 2026.

• Social 6: Links to Facebook, X, YouTube, Instagram and Pinterest, five platforms in all.
• Website 10: Holidays searched and booked online, with deals grouped by price (under £600, under £1,000, under £2,000), a price-match promise and ABTA and ATOL protection stated.
• Email 7: An offers sign-up (‘Sign up for holiday offers’) plus the MyTUI app on the App Store and Google Play.
• SEO 3: 0 of 10 UK web searches returned tui.co.uk in the top ten, plus credit for a Holiday Inspiration hub and first-time cruise guides.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain tui.co.uk: about 3,000 ads. Meta Ad Library, UK, active ads from the TUI page, read 23 October 2026: 26.
• Reviews 9: Trustpilot 4.5 from 207,847 reviews, with a company reply on 12 of the latest 20.
• Brand 4: Same name everywhere and the TUI smile logo used for years; no single positioning line on the homepage and no named people confirmed; three recent news mentions not checked.

Jet2holidays

Read 23 October 2026.

• Social 6: Links to Pinterest, Facebook, X, Instagram, YouTube and TikTok, six platforms in all.
• Website 10: Package holidays searched and booked online, with a £60pp deposit and offers such as £25pp off shown, and ABTA and ATOL protection stated.
• Email 7: An email sign-up (‘Sign up for our emails now!’) plus the Jet2 app and myJet2 account.
• SEO 3: 0 of 10 UK web searches returned jet2holidays.com in the top ten, plus credit for a holiday inspiration hub.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain jet2holidays.com: about 20,000 ads. Meta Ad Library, UK, active ads from the Jet2.com & Jet2holidays page, read 23 October 2026: 64.
• Reviews 6: Trustpilot 4.4 from 500,502 reviews, with no company reply on the latest 20.
• Brand 6: Same name everywhere, a clear positioning line (‘Package Holidays You Can Trust’) and the ‘Nothing beats a Jet2holiday’ line used in its advertising for years; no named people confirmed; three recent news mentions not checked.

Trailfinders

Read 23 October 2026.

• Social 6: Links to Instagram, Facebook, TikTok and YouTube, four platforms in all.
• Website 7: Prices on the homepage (longhaul holidays from £1,249, Southern USA from £1,999), brochures and a local travel centre finder; trips are arranged with a consultant, and no ATOL number was seen on the homepage.
• Email 7: An email sign-up form plus an app and online account for managing trips (the homepage lists features ‘in the app’).
• SEO 3: 0 of 10 UK web searches returned trailfinders.com in the top ten, plus credit for travel guides and inspiration articles.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain trailfinders.com: about 200 ads. Meta Ad Library, UK, active ads from the Trailfinders page, read 23 October 2026: 74.
• Reviews 9: Trustpilot 5.0 from 70,557 reviews, with a company reply on 1 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘No one looks after you better’); no long-running asset or named people confirmed; three recent news mentions not checked.

Riviera Travel

Read 23 October 2026.

• Social 6: Links to Facebook, X, YouTube and Instagram, four platforms in all.
• Website 10: A holiday search by departure, date and guests with a Book now button, prices on tour pages (Danube river cruises from £1,349pp) and ABTA and ATOL protection stated.
• Email 4: An email sign-up (‘Subscribe to our emails for travel inspiration, exclusive offers’) plus a My account login; no app seen.
• SEO 3: 0 of 10 UK web searches returned rivieratravel.co.uk in the top ten, plus credit for a travel blog.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain rivieratravel.co.uk: about 2,000 ads. Meta Ad Library, UK, active ads from the Riviera Travel page, read 23 October 2026: 41.
• Reviews 8: Trustpilot 4.6 from 7,732 reviews, with a company reply on 17 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Award-winning escorted tours, cruises and solo holidays’); no long-running asset or named people confirmed; three recent news mentions not checked.

Audley Travel

Read 22 October 2026 (Meta read 23 October 2026).

• Social 6: Links to Facebook, Instagram, YouTube and LinkedIn, four platforms in all.
• Website 7: Trip prices shown (from £10,600pp on sample trips) with a request-a-quote route to a named specialist; no online booking.
• Email 2: A subscribe and brochure request form; no account or app seen.
• SEO 3: 0 of 10 UK web searches returned audleytravel.com in the top ten, plus credit for an inspiration library.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain audleytravel.com: about 800 ads. Meta Ad Library, UK, active ads from the Audley Travel page, read 23 October 2026: 67.
• Reviews 9: Trustpilot 4.9 from 5,069 reviews, with a company reply on 16 of the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Possibilities, not packages’); no long-running asset or named people confirmed; three recent news mentions not checked.

Thomas Cook

Read 23 October 2026.

• Social 4: Links to Facebook, Instagram and X, three platforms in all.
• Website 10: Holidays searched and booked online, with deposits from £19pp and deals from £159pp shown, and ABTA and ATOL protection stated.
• Email 4: An email sign-up (‘To hear our news first and sign up to our future promotions’) plus a My account login; no app seen.
• SEO 2: 0 of 10 UK web searches returned thomascook.com in the top ten.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain thomascook.com: about 7,000 ads. Meta Ad Library, UK, active ads from the Thomas Cook page, read 23 October 2026: 42.
• Reviews 8: Trustpilot 4.1 from 13,538 reviews, with a company reply on 16 of the latest 20.
• Brand 2: Same name everywhere; no clear positioning line on the homepage, and no named people confirmed; three recent news mentions not checked.

Barrhead Travel

Read 23 October 2026.

• Social 6: Links to Facebook, X, Instagram, YouTube and Pinterest, five platforms in all.
• Website 7: Deal pages with prices (last-minute cruises from £530pp), online appointment booking, a store finder and an enquiry form; ATOL protection stated but no number seen, and no online checkout confirmed.
• Email 4: A newsletter sign-up (‘Be FIRST to receive our latest fantastic holiday deals’) plus a My Booking account; no app seen.
• SEO 2: 0 of 10 UK web searches returned barrheadtravel.co.uk in the top ten.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain barrheadtravel.co.uk: about 200 ads. Meta Ad Library, UK, active ads from the Barrhead Travel page, read 23 October 2026: 34.
• Reviews 8: Trustpilot 4.9 from 58,543 reviews, with no company reply on the latest 20.
• Brand 2: Same name everywhere; no clear positioning line on the homepage, and no long-running asset or named people confirmed; three recent news mentions not checked.

loveholidays

Read 23 October 2026.

• Social 6: Links to Facebook, X, TikTok, Instagram, YouTube and Pinterest, six platforms in all.
• Website 10: Holidays searched and booked online, with deposits from £19pp and up to £650 off selected holidays shown, and ATOL protection stated.
• Email 2: A newsletter sign-up (‘Deals and travel inspiration, weekly in your inbox’); no account or app seen on the homepage.
• SEO 2: 0 of 10 UK web searches returned loveholidays.com in the top ten.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain loveholidays.com: about 80,000 ads. Meta Ad Library, UK, active ads from the loveholidays page, read 23 October 2026: 47.
• Reviews 6: Trustpilot 4.4 from 285,297 reviews, with no company reply on the latest 20.
• Brand 2: Same name everywhere; no single positioning line on the homepage (its headings were seasonal offers), and no long-running asset or named people confirmed; three recent news mentions not checked.

Kuoni

Read 22 October 2026 (Meta read 23 October 2026).

• Social 4: Links to Facebook, Instagram and YouTube, three platforms in all.
• Website 7: Prices on the page (from £2,849pp), brochures and online appointment booking for stores, video or phone; ABTA and ATOL protection stated but no number seen, and no online holiday checkout found on the homepage.
• Email 4: A newsletter sign-up plus a My Kuoni customer account; no app seen.
• SEO 3: 0 of 10 UK web searches returned kuoni.co.uk in the top ten, plus credit for an inspiration library.
• Paid 10: Google Ads Transparency Centre, UK, last 30 days, by domain kuoni.co.uk: about 300 ads. Meta Ad Library, UK, active ads from the Kuoni (Travel Kuoni) page, read 23 October 2026: 58.
• Reviews 5: Trustpilot 4.6 from 657 reviews, with no company reply on the latest 20.
• Brand 4: Same name everywhere and a clear positioning line (‘Holiday like you mean it’); no long-running asset or named people confirmed; three recent news mentions not checked.

How we scored

Who is on the board. Ten UK brands a holidaymaker is likely to meet when booking a holiday: Hays Travel (the UK’s largest independent travel agent, with high street branches), Kuoni (luxury tailor-made holidays with stores and specialists), Audley Travel (tailor-made trips built with a country specialist), Riviera Travel (escorted tours and river cruises), Trailfinders (consultant-led tailor-made travel with travel centres), TUI (package holidays, flights and cruises), Jet2holidays (package holidays from UK airports), loveholidays (online package holiday seller), Barrhead Travel (travel agent with branches across the UK) and Thomas Cook (online package holiday seller under the relaunched brand). Chosen for relevance and size, not marketing strength.

This board was first published with scores relative to the other brands on it. On 22 October 2026 it was rescored on Whito’s fixed anchors and expanded to ten brands, so scores are not comparable with the earlier edition.

When we looked. Hays Travel, Kuoni and Audley Travel were read on 22 October 2026. The other seven were read on 23 October 2026, after the browser session used on 22 October ended. The ten searches below were run once on 22 October 2026, and every brand is counted against those same results. Meta Ad Library counts for brands added on 22 October were read on 23 October 2026, after the library was unavailable on 22 October.

• Social: which platforms the brand links to from its own site, and whether we could see recent posting and video.
• Website: 2 for a brochure page, 4 with a contact route on mobile, 6 with a page per service and a one-step enquiry, 8 with prices or ranges and registration numbers shown, 10 with online booking or an instant priced quote.
• Email: visible capture only, as we did not subscribe test inboxes for this edition. 2 for a bare newsletter form, 4 for a customer account, 6 for an app, 7 for a newsletter plus an app, up to 10 for a loyalty or app ecosystem with personal offers.
• SEO: ten UK searches for this trade, run through a standard web search API on 22 October 2026 (not personalised, no location set beyond the town in the query); we counted how many returned the brand’s own site in the top ten results. 0 of 10 scores 2, 1 to 2 scores 4, 3 to 4 scores 6, 5 to 6 scores 8, 7 or more scores 10, plus 1 for a substantial advice library. The searches: travel agent near me UK; average cost of a family holiday abroad UK; how much does a package holiday cost UK; package holidays UK; tailor made holidays UK; travel agent London; travel agent Manchester; travel agent Birmingham; travel agent Leeds; travel agent Bristol.
• Paid: the Google Ads Transparency Centre (UK, last 30 days, by domain) and the Meta Ad Library (UK, active ads, counted by the brand’s own advertiser page). 2 for nothing found in either, 4 for active in one with fewer than 10 ads, 6 for active in both or 10+ in one, 8 for active in both with 10+ in at least one, 10 for 50+ Google ads and 10+ Meta ads. Paid describes visible activity, not quality. A low paid score is not a fault.
• Reviews: a fixed formula. Rating (4.7+ scores 4, 4.5 to 4.69 scores 3, 4.0 to 4.49 scores 2, 3.5 to 3.99 scores 1) plus volume (10,000+ scores 4, 1,000+ scores 3, 100+ scores 2, 20+ scores 1) plus replies to the latest 20 reviews (half or more scores 2, some scores 1).
• Brand: five checks worth 2 each: the same name and logo everywhere, one clear positioning line, a distinctive asset used for years, three or more independent press mentions in 90 days, and named people or expertise on the site. We award only what we could verify on the day.

These anchors are fixed for this edition, so the ten scores can be read against each other, allowing for the day between the two reading dates. Boards published before October 2026 used scores relative to the other brands on the board, so compare across boards with care.

Common questions

Which UK travel brand scores highest on the Whito leaderboard?

Hays Travel scores highest at 7.4 out of 10, ahead of TUI on 7.0 and Jet2holidays on 6.9. It is the only brand to appear in any of 10 UK searches, books holidays online with prices shown, and holds 4.9 from 445,627 Trustpilot reviews.

Which travel brand scores lowest, and why?

Kuoni scores 5.3. It advertises heavily, with about 300 Google ads and 58 Meta ads, but has the fewest Trustpilot reviews here, 657 at 4.6 with no replies on the latest 20, no online checkout found on its homepage and no appearance in any of 10 UK searches.

Can you book Trailfinders holidays online?

Trailfinders shows prices on its homepage and offers an app and online account for managing trips, but trips are arranged with a consultant, by phone or in a travel centre. It holds 5.0 from 70,557 Trustpilot reviews, the highest rating on this board.

What happened when Thomas Cook collapsed?

The original Thomas Cook failed on 23 September 2019, and around 150,000 UK holidaymakers were flown home. The brand now trades online as a package holiday seller. On 23 October 2026 it held 4.1 from 13,538 Trustpilot reviews and replied to 16 of the latest 20.

What can a small travel agent copy from these brands?

Build a page for your town, as Hays Travel does for each branch. Ask for a review after every trip and reply to every one, as Riviera Travel does. Offer a destination guide instead of a newsletter, and state clearly how customer money is protected.

Corrections and right of reply

If your business is scored here and you think we have a fact wrong, email hello@whito.co.uk. We check it against the source, correct it within five working days if we are wrong, and publish your statement alongside if you want us to. Scores are never changed for payment or because a business has claimed a Whito listing. Full route: corrections, right of reply and removals.

Related: all UK marketing leaderboards · Travel agents on Whito · Will AI recommend your travel agency?

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Whito is an independent UK research publisher. We publish research on how UK businesses are found, trusted and priced: what they cost to market, how their sectors work, and who actually gets recommended. Studies are free to read, every figure carries the date it was checked, and nobody pays to appear.

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