Free Whito studies on UK roofing: who AI engines recommend, whether those firms are real, and what roofing work and roofing leads actually cost. Every study carries its collection date and method.
Start here
- We asked AI to recommend a roofer in 15 UK towns. One favourite was dissolved in 2017
- AI-recommended roofers, checked against Companies House: 79 names, 20 towns
- The review profiles behind AI’s most trusted roofers: two belong to dissolved companies
Costs and leads
- What lead platforms cost UK roofers, checked platform by platform
- What roofing leads really cost in the UK
- UK roofer marketing costs: what to spend and where
The numbers in one place
- UK roofer marketing in numbers: the data report
- UK roofing statistics: AI visibility, verification and marketing data
The file behind the AI study, every row included, is sold as a dated data file: see the roofer data file.
Corrections and right of replyThis page reports research that may name real businesses. Data is collected and checked on the dates stated. Company financials, insolvency and regulator action are taken from Companies House, company announcements or the regulator’s own notice.
If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.
If your business is named here and you think we have a fact wrong, email hello@whito.co.uk and we will check it and correct it. If you want to respond, send us a statement and we will publish it alongside. Full detail: Corrections, right of reply and removals.