A content calendar is a dated plan of what you will publish, where and when, so each piece serves a goal. Price it before you fill it: a quality 1,000-word UK blog post costs £150 to £500.
The number: UK Content Marketing and Copywriting Costs.
How to plan a content calendar
- Pick one goal tied to revenue, such as enquiries for your best-margin service.
- List the questions customers ask before they buy. Each one is a piece of content.
- Choose one main channel and a frequency you can keep. One post a month for a year beats four in January and none after.
- Put a date, an owner and a call to action against every piece.
- Each month, check which pieces brought enquiries, and plan more like those.
What it means in practice
The mistake is planning volume first. A calendar of daily posts with no goal fills the feed and the diary, not the order book.
The move is fewer, better pieces aimed at buying questions. One article a month bought at £150 to £500 is £1,800 to £6,000 a year, so make each one earn its place.
Whito stage: Build. Plan content once your offer and website are clear.
The numbers to hold onto
- A quality 1,000-word UK blog post costs £150 to £500. UK Content Marketing and Copywriting Costs.
- Freelance copywriters charge £50 to £75 an hour on average. UK Content Marketing and Copywriting Costs.
- Agency content retainers run £1,500 to £5,000 a month. UK Content Marketing and Copywriting Costs.
Where to go next
Related: Marketing budget, SEO retainer, Cost per lead